DIGITAL MARKETING INSTRUCTOR AT USTACKSCHOOL

About Company:

UstackSchool is a global EdTech career company that empowers students, professionals, and immigrants to build and grow their careers and excel in the competitive job market in the UK, Nigeria and US. We help individuals secure their dream jobs and lives through expert career guidance, hands-on learning, and value creation. Whether you're a beginner looking for a new path, a mid-level professional aiming for a leadership role, or an immigrant navigating a new job market, we have a solution for you.

Job Description:

Curriculum Strategy, Design & Delivery:

• Own and deliver a comprehensive, data-driven digital marketing curriculum that covers core areas such as strategy, branding, performance marketing, SEO, social media, paid ads, analytics, automation, and content marketing.
• Develop interactive workshops, campaigns, simulations, and case studies that replicate real-world marketing challenges and client briefs.
• Integrate modern marketing frameworks such as AIDA, RACE, STP, Funnel Marketing, Growth Loops, and Omni-channel Strategy.
• Incorporate industry-standard tools including Google Ads, Meta Business Suite, LinkedIn Ads, HubSpot, Mailchimp, SEMrush, Google Analytics 4, Notion, and Canva.
• Build a progressive learning roadmap that transitions learners from foundational knowledge to advanced marketing strategy and campaign execution.
• Collaborate with content and curriculum teams to align teaching materials with current trends, algorithm changes, and market dynamics.

Learner Mentorship, Work Experience & Career Coaching:

• Serve as a mentor and campaign lead in our Work Experience and Rotational Career Immersion Programs, guiding learners as they plan, execute, and optimize real marketing campaigns for live or partner projects.
• Provide structured coaching on marketing analytics, campaign management, conversion optimization, audience targeting, and creative strategy.
• Mentor learners on both technical skills (e.g., ad setup, tracking, A/B testing) and soft skills (e.g., presentation, communication, collaboration).
• Conduct career readiness workshops focused on portfolio creation, resume optimization, LinkedIn branding, and interview preparation.
• Support learners in building portfolio-worthy marketing projects, case studies, and campaign reports that demonstrate measurable results.
• Guide learners in understanding marketing funnels, attribution, automation tools, and data interpretation to drive business growth.
• Provide individualized feedback and performance tracking, helping learners set goals and measure improvement.

Hands-On Learning & Simulations:

• Lead marketing campaign simulations and sprints to give learners a hands-on experience with content planning, paid media execution, and analytics reporting.
• Oversee end-to-end delivery of real-world marketing projects, from ideation to performance evaluation.
• Facilitate campaign retrospectives to analyze what worked, what didn’t, and how to improve ROI.
• Encourage learners to apply growth experimentation, automation, and A/B testing to optimize results.
• Supervise projects that align with real client objectives and deliver quantifiable outcomes (e.g., lead generation, engagement, conversion rate).
• Teach hands-on digital marketing skills: SEO, social media, Google Ads, email marketing, content creation, and analytics.
• Deliver engaging lectures, real-world campaigns, and marketing workshops.
• Proficiency in Creative Designs and Creative Media A/B Testing
• Strong presentation, mentoring, and project-based teaching skills.
• Certifications (Google, Meta, HubSpot) are a plus.

Collaboration, Community & Industry Engagement:

• Collaborate with curriculum, operations, and career teams to ensure a seamless learner experience from classroom to workplace.
• Partner with employers, agencies, and alumni mentors to co-design projects, host guest lectures, and deliver portfolio showcases.
• Facilitate peer-to-peer learning, community sessions, and feedback circles to build collaborative learning environments.
• Represent the program at industry events, webinars, and digital marketing forums to showcase learner projects and build employer relationships.
• Advocate for learner success, ensuring that both technical proficiency and professional development remain top priorities.

Assessment, Reporting & Continuous Improvement:

• Evaluate learner progress using structured rubrics, campaign performance data, and project outcomes.
• Use analytics, surveys, and feedback loops to continuously enhance content, tools, and teaching methods.
• Conduct data-driven retrospectives for each cohort to assess engagement, campaign performance, and job outcomes.
• Collaborate with leadership to generate reports on learner performance, placement rates, and program ROI.
• Stay updated with emerging marketing technologies, algorithms, and industry best practices to ensure curriculum relevance.

Career Immersion Program - Internships:

• Act as a lead mentor for the Career Immersion Program, a multi-department, hands-on experience that exposes learners to different areas of digital marketing and related business functions.
• Oversee learner rotations through paid ads marketing, content creation, SEO, paid media, email marketing, analytics, and brand strategy, ensuring exposure to cross-functional collaboration.
• Ensure participants gain end-to-end marketing campaign experience — from audience research to creative execution and performance reporting.
• Guide learners in using marketing collaboration tools (Slack, Asana, Airtable, or Monday.com) to simulate real agency or corporate workflows.
• Help participants identify their best-fit career path — whether in performance marketing, social media, analytics, or digital strategy.
• Position the program as a bridge between bootcamps and industry employment, combining the structure of education with the authenticity of employer-linked projects.

Performance Indicators:

• Increased learner engagement, retention, and satisfaction (NPS) across cohorts.
• High portfolio and project completion rates with measurable campaign performance.
• Demonstrated job placement and interview success among graduates.
• Growth in employer partnerships and industry collaborations.
• Consistent improvement in learner technical competency, creative output, and campaign results

Cross-Functional Collaboration:
The department collaborates closely with:

• Product & Curriculum Design Team (for course development and innovation).
• Marketing & Admissions (to align academic offerings with market needs).
• Student Success and Career Services (to connect learning outcomes with career pathways and future-proof careers).
• Technology Team (to optimise the LMS and digital learning experience).

Our Culture
Embody Our Culture and Values - Live Our Culture Through Actions
We live by a culture of excellence, integrity, and growth:

• Take Ownership – Act with initiative, accountability, and long-term focus.
• Customer Obsession – Prioritize customer value and outcomes.
• Execute with Excellence – Deliver quality work with precision and impact.
• Action-Oriented – Make fast, informed decisions using experimentation and data.
• Learning & Iteration – Embrace continuous growth and improvement.
• Inclusive & Diverse – We champion diverse perspectives so every voice is heard and valued. By uniting our different views, we don't just follow tradition—we build a better way, together.

Requirements:

• Bachelor's Degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, including areas such as SEO, social media marketing, content marketing, email marketing, and online advertising.
• Effective communication skills and the ability to convey digital marketing concepts clearly.
• A passion for educating and inspiring young females to pursue careers in technology and digital marketing.
• Patience, adaptability, and the ability to connect with students from diverse backgrounds.
• Strong organisational skills and a creative approach to digital marketing education.
• Certifications in Digital Marketing are a plus.

Salary

Application Closing Date: Not specified

Application Instructions:

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