DIGITAL MARKETER AND PRICING ANALYST AT INTERGUIDE AIR SERVICES

About Company:

Interguide Air Services is a Travel Management Company (TMC) situated in the heart of Lagos, Nigeria. Our services include Ticketing and Reservation, Hotel Reservation/booking, Travel Arrangement - Excursion and Tour packages, Professional Travel Consultancy, and Car Rental Services. Travel Insurance, Cruise, Visa Assistance & Procurement, Protocol (After Sales Services).

Job Description:

Digital Marketing:

• Create comprehensive digital marketing strategies aligned with business goals
• Develop and execute digital marketing campaigns across various online channels such as social media, email, search engine marketing (SEM), content marketing and PPC advertising
• Monitor, analyze, and report the performance of digital marketing campaigns, providing actionable insights for improvement
• Create high-quality engaging content for digital channels, including website, social media, blogs, and email marketing campaigns
• Manage social media presence, including content creation, paid advertising, and community engagement
• Stay up-to-date on digital marketing trends and best practices to drive innovation and growth

Pricing Analysis:

• Create comprehensive pricing strategies aligned with business goals, analyzing market trends, customer behavior, and competitor pricing
• Analyze pricing data and trends to identify opportunities for optimizing product pricing strategies
• Data Analysis: Gather and analyze project historical data, market research, and price competitiveness to develop competitive cost estimates and proposals
• Conduct research to identify market trends, customer feedback, and competitor actions, providing data-driven insights to inform pricing decisions
• Develop pricing models and simulations to forecast the impact of price changes on sales and revenue
• Collaborate with cross-functional teams, including sales, marketing, and finance, to align pricing strategies with business goals
• Provide recommendations for pricing adjustments based on data analysis and market trends

Requirements:

Qualifications and Skills:

• Interested candidates should possess a Bachelor's Degree 
• Certifications in digital marketing (e.g., Google Analytics, HubSpot)
• Experience with marketing automation tools
• Knowledge of web development principles.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: david.oladipupo@sabrecwa.com using the Job Position as the subject of the email.