CREATOR AT IDEAS AND PEOPLE | CREATOR JOBS IN ABUJA

About Company:

Ideas and People is a leading development communication consultancy, here to help your organization achieve its goals in Africa. We have over fifteen years of experience crafting compelling narratives and using the latest digital communication strategies to maximize impact.

Job Description:

We are looking for a Creative Content Partner to act as our primary "Street Intelligence" lead for TikTok and Instagram. In the attention economy, success isn't defined by high production budgets, but by "Thumb-Stopping Hooks", the ability to find a viral story on a Danfo bus, a busy market, or a university campus. This is not a job for a writer or a manager; it is a partnership for a "Viral Architect" who understands that the best content happens in the first 3 seconds of an interaction.

Your mission is to ensure "High-Retention Engagement and Rapid Handle Growth." You will be the creative engine behind our street interviews: responsible for conceptualizing fresh formats, engaging strangers with charisma, and identifying trends before they peak. If you have a genuine love for people, the "nerve" to approach a crowd, and an eye for what makes people stop scrolling, we will fund your vision.

Requirements:

1. Content Ideation & Visual Hooks

• Format Innovation: Develop "Fresh-to-Market" interview formats that go beyond standard Q&As to create genuine conversation and controversy.

• Trend Hijacking: Observe real-time social media shifts and adapt them to local Nigerian street contexts (Markets, Concerts, Schools).

• Environment Scanning: Identify high-energy locations where diverse "characters" and stories naturally congregate.

2. Human Connection & On-Camera Charisma

• Stranger Diplomacy: Master the art of the "30-Second Open"—making complete strangers feel comfortable enough to share their unfiltered thoughts on camera.

• Versatile Execution: Operate effectively whether you are the face of the brand (On-camera) or the director guiding the interaction (Behind-the-lens).

• Authenticity Focus: Prioritize real, raw, and relatable moments over scripted or "staged" content.

3. Growth Architecture & Strategy

• Engagement Engineering: Create content specifically designed to spark "Comment Section Wars" and high shareability.

• Retention Editing: Collaborate on (or direct) the editing style to ensure every second of the video serves a purpose in keeping the viewer watching.

• Handle Scalability: Use your creative output to directly increase follower counts and brand authority on TikTok and Instagram.

Qualifications and Skills:

The Ideal Profile

• Socially Fearless: You aren't afraid of a "No," and you thrive in the chaos of a busy street.

• TikTok/IG Fluent: You don't just "use" social media; you understand why certain videos go viral while others flop.

• Idea-First: You have at least one killer idea for a street series that hasn't been done (or overdone) yet.

Core Competencies

• High EQ: Ability to read the room and the person you are interviewing.

• Creative Grit: The ability to pivot your idea if the street energy changes.

• Professional Punctuality: Even with a flexible schedule, you show up when the "magic" is happening.

Salary

Application Closing Date: Not specified

Application Instructions:

Simple. Tell us your idea. It could be a voice note, a short video, a voice memo, or a few lines of text. We just want to see how your mind works. Reach us at: info@ideasandpeoples.com