DIGITAL MARKETING MANAGER AT CASHXPRESS NIGERIA LIMITED | DIGITAL MARKETING JOBS IN LAGOS

About Company:

We bridge the financial gap for individuals by providing fast loans with competitive interest rates and without discrimination.

Job Description:

We are seeking a high-velocity and data-driven Digital Marketing Leader to anchor the growth engine of CashXpress Nigeria. In the competitive Nigerian digital lending landscape, success is defined by "Capital Efficiency", the ability to harmonize aggressive user acquisition with high-fidelity risk controls and repayment sustainability. This role is designed for a "Growth Architect" with 3–5 years of fintech experience who can blend "Creative Brand Vision" with the "Analytical Rigor" required to manage loan-origination funnels and complex CAC/LTV ratios.

Your mission is to ensure "Absolute Market Visibility and Sustainable Portfolio Growth." You will be a vital engine for the organization: responsible for multi-channel demand generation, regulatory-compliant communications, and the strategic scaling of our lending products. If you possess a "Data-Driven Mindset," a mastery of MarTech stacks, and the "Strategic Grit" to lead cross-functional teams, we want you to drive our commercial sovereignty in Lagos.

Requirements:

1. Growth Architecture & Funnel Engineering

• Acquisition Sovereignty: Plan and execute high-impact multi-channel campaigns (Digital Ads, Social, SMS, Affiliate) to drive app installs and quality loan originations.

• Funnel Optimization: Conduct rigorous A/B testing on creatives and landing pages, refining attribution models to ensure every marketing naira is tracked and optimized.

• Lifecycle Governance: Collaborate with Product and Analytics to define and track critical Fintech KPIs: Customer Acquisition Cost (CAC), Lifetime Value (LTV), activation, and repayment rates.

2. Brand Vision & Regulatory Diplomacy

• Strategy & Vision: (CMO Level) Set the overarching brand narrative for CashXpress, aligning marketing spend with long-term shareholder value and market positioning.

• Compliance Stewardship: Ensure 100% adherence to Nigerian regulatory standards for financial advertising, data privacy, and consumer protection in all marketing collateral.

• Public Representation: Serve as the brand’s voice in public forums, media engagements, and investor relations, maintaining high ethical and professional standards.

3. Business Development & Ecosystem Integration

• Strategic Partnerships: Identify and secure high-growth partnerships with fintechs, banks, mobile operators, and merchant networks to accelerate reach.

• Distribution Innovation: Explore co-branded campaigns and product integrations to expand the CashXpress footprint across the Nigerian retail and agent landscape.

• Market Intelligence: Conduct deep-dive research to uncover shifting customer needs, competitor pricing, and emerging distribution channels.

4. Technical Stack & Analytics Mastery

• MarTech Orchestration: Manage and integrate the marketing tech stack, including CRM systems, marketing automation, and advanced performance analytics.

• Lifecycle Automation: Design and execute sophisticated segmentation and lifecycle campaigns focused on onboarding optimization and borrower retention.

• Executive Reporting: Lead performance reporting to the Board of Directors and Managing Director, translating data insights into strategic business recommendations.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree required; MBA or advanced Marketing/Finance qualification is highly preferred.

• Experience: 3–5 years of proven success in Fintech or Digital Lending marketing within the Nigerian market.

• Regulatory Knowledge: Strong understanding of Nigerian financial advertising and consumer protection laws.

Technical & Core Competencies

• Data Intelligence: Proficiency in analytics tools, attribution modeling, and KPI-driven decision-making.

• Stakeholder Diplomacy: Excellent communication skills with the ability to collaborate across Product, Finance, Risk, and Compliance teams.

• Leadership Grit: (CMO Level) Ability to build and mentor a high-performing marketing leadership team.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: hr@cashx.ng using the position as subject of email.