SOCIAL MEDIA STRATEGIST & EMAIL MARKETING SPECIALIST AT HEZEKIAH OLUBOYE MEDIA | SOCIAL MEDIA & EMAIL MARKETING JOBS IN NIGERIA

About Company:

Hezekiah Oluboye Media (HOM) is a faith-based media organization committed to producing high-quality digital content that communicates the Gospel, teachings, and testimonies with excellence and integrity. We operate as a professional media platform serving local and global audiences across multiple digital channels.

Job Description:

We are seeking a high-creativity, data-inclined Social Media Strategist & Email Marketing Specialist to serve as the primary digital voice of our brand. In the modern attention economy, a brand’s value is dictated by the strength of its community and the precision of its direct outreach. This role is designed for a "Content Alchemist", a professional who can blend vibrant social storytelling with the technical discipline of automated email funnels to nurture long-term audience relationships.

Your mission is to ensure "Omnichannel Brand Resonance." You will be responsible for the entire digital engagement lifecycle: from developing high-conversion content calendars and managing real-time community interactions to architecting email newsletters that drive program enrollment. If you possess "Copywriting Grit" and the analytical curiosity to translate data into strategy, we want you to scale our influence.

Requirements:

1. Social Governance & Community Architecture

• Strategic Content Scheduling: Develop and execute comprehensive content calendars across all official platforms, ensuring a consistent brand narrative and optimal posting times.

• Vibrant Engagement: Actively monitor and respond to comments, messages, and mentions, transforming passive followers into an active, loyal online community.

• Platform Advocacy: Stay ahead of platform algorithm shifts, adapting content formats (Reels, Threads, Carousels) to maximize organic reach and engagement.

2. Email Marketing & List Stewardship

• Newsletter Engineering: Draft and disseminate engaging, high-value newsletters that keep our audience informed about upcoming programs and brand milestones.

• Automated Funnels: Develop automated email sequences to nurture new leads and build a robust "owned" audience independent of social media algorithms.

• Advanced Segmentation: Maintain and segment subscriber lists to ensure that every piece of communication is targeted, relevant, and effective at driving conversions.

3. Analytics, Reporting & Strategy Refinement

• KPI Tracking: Monitor key performance indicators (Reach, Engagement Rate, Open Rates, CTR) across all digital touchpoints.

• Actionable Insights: Translate complex data sets into regular, clear reports that provide management with strategic recommendations for future campaigns.

• Agile Learning: Proactively identify emerging digital marketing tools (e.g., Mailchimp, ConvertKit, AI-copy tools) to improve workflow efficiency.

Qualifications and Skills:

Professional Profile

• Experience: Proven track record in managing professional social media accounts and utilizing modern scheduling/analytics tools.

• Technical Interest: Basic experience with—or a strong willingness to master—email marketing platforms like Mailchimp or ConvertKit.

• Education: Relevant background in Communications, Marketing, or a related digital field.

Core Competencies

• Exceptional Copywriting: The ability to switch between short-form social captions and long-form email narratives with professional ease.

• Data-Driven Mindset: A natural inclination to look at numbers and ask, "How can we do this better next time?"

• Organizational Rigor: Adept at managing multiple calendars, lists, and deadlines simultaneously in a fast-paced environment.

Salary

Application Closing Date: 15th March, 2026

Application Instructions:

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