SOCIAL MEDIA MANAGER JOB AT ZUMA COFFEE | SOCIAL MEDIA MANAGER JOBS IN ABUJA

About Company:

Zuma Coffee is a premium company dedicated to sourcing, roasting and delivering the finest coffee beans in the market. With a strong committment to quality andsustainability, we pride ourselves in offering a rich coffee experience that celebrates the unique flavours of our carefully celected beans. Our team is passionate about coffee, innovation and customer satisfaction, making Zuma Coffee a leader in the coffee industry. Wheather through our products or our service, we strive to create memorable moments for coffee lovers everywhere.

Job Description:

 Zuma Coffee is seeking a creative and strategic Social Media Manager to join our on-site team. We aren't just looking for someone to post photos; we want a digital storyteller who can capture the aroma, the craft, and the community of our cafe in real-time. You will be responsible for the end-to-end management of our online presence—from high-quality content creation to deep-dive analytics. If you are passionate about coffee culture and know how to turn a trending audio into a packed house of customers, we want you to lead our social channels.

Requirements:

1. Content Orchestration & Community Building

• Holistic Strategy: Develop and implement a social media roadmap that aligns with Zuma Coffee's seasonal promotions and long-term brand goals.

• Multi-Channel Management: Create, curate, and schedule daily content across Instagram, Facebook, YouTube, and X, ensuring the Zuma voice is consistent yet platform-appropriate.

• Active Engagement: Be the "voice of Zuma" online—engaging with our community, responding to DMs and comments, and managing our digital reputation with poise.

2. Visual Storytelling & Collaboration

• On-Site Content Creation: Leverage the cafe environment to capture high-quality photos and short-form video (Reels/TikToks) that showcase our products and barista craft.

• Strategic Collaboration: Partner with our design and marketing teams to produce visually stunning campaigns for new menu launches and special events.

• Trend Sourcing: Stay at the forefront of social media trends and "coffee-gram" aesthetics to ensure Zuma Coffee remains a local industry leader.

3. Analytics & Performance Optimization

• Data-Driven Insights: Use advanced analytics tools to monitor campaign performance and audience growth.

• KPI Tracking: Track and report on key metrics such as reach, engagement rate, and conversion (from digital post to in-store visit).

• Reporting: Generate monthly performance reports for the marketing team, providing actionable recommendations for future growth.

Qualifications and Skills:

Education & Experience

• Academic Background: Bachelor’s Degree in Marketing, Communications, or a related field.

• Proven Tenure: Minimum of [X] years of experience managing social media accounts for a lifestyle, F&B, or hospitality brand.

• Technical Proficiency: Strong understanding of platform-specific analytics (Meta Business Suite, YouTube Studio, etc.) and content creation tools.

Core Competencies

• Communication Mastery: Excellent written skills with a "brand-first" tone of voice.

• Technical Agility: Basic to intermediate technical skills in mobile photography, video editing (CapCut/InShot), and graphic design (Canva).

• Presence: Must be comfortable working on-site at Zuma Coffee to capture authentic, real-time content.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: hr@intelape.com using the Job Position as the subject of the mail.