SOCIAL MEDIA / CONTENT CREATOR AT 5THWALL CONSULTING | CONTENT AND SOCIAL MEDIA JOBS IN LAGOS

About Company:

At 5thWall Consulting, we are a dynamic outsourcing firm dedicated to providing end-to-end recruitment solutions for businesses across various industries. We specialize in helping organizations attract, assess, and hire top talent that aligns with their goals and culture.

Job Description:

Social Media Management:

• Plan, manage, and post content across all social media platforms including Instagram, Facebook, X , LinkedIn, and TikTok.
• Develop and implement weekly and monthly content calendars in alignment with marketing campaigns and sales targets.
• Engage with online followers, respond to comments/messages, and manage brand perception across platforms.
• Monitor social media trends, real estate hashtags, and competitor activities to inform content strategy.
• Track and report on key engagement metrics (reach, impressions, saves, shares, comments, DMs).

Content Creation:

• Create compelling, original, and brand-aligned written and visual content (capFons, short videos, carousels, Reels, blog posts, flyers, etc.).
• Develop storytelling-driven campaigns around real estate offerings, inspection updates, investment benefits, and customer success stories.
• Collaborate with graphic designers, digital marketers, and field teams to ensure consistency and accuracy in messaging.

Brand Awareness and Lead Support:

• Generate leads by creating engaging calls-to-action and driving traffic to inquiry forms or WhatsApp channels.
• Ensure timely promotion of new properties, price changes, events, launches, and inspection updates.
• Collaborate with the sales and admin team to get testimonials, site photos, and property videos for content use.

Reporting and Analytics:

• Prepare weekly and monthly performance reports on content reach, engagement, growth, and lead generation.
• Use insights to adjust posting times, content types, and platform priorities.

Platform Innovation and Growth:

• Recommend and test new content formats, platform features, or tools that enhance visibility and user interaction.
• Proactively introduce trends such as real estate memes, voiceovers, market Fps, and virtual walkthroughs.

Miscellaneous Duties:

• Handle any additional tasks or special projects assigned by the Management.
• Act as a backup in certain administrative functions when required.
• Provide general support in office management to maintain an organized and professional work environment.

Requirements:

• Creativity: Ability to think creatively and develop innovative content ideas.
• Communication: Excellent written and verbal communication skills.
• Analytical thinking: Ability to analyze data, track performance, and make data-driven decisions.
• Problem-solving: Ability to troubleshoot issues and develop solutions.
• Time management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.
• Adaptability: Ability to adapt to changing trends, algorithms, and brand priorities.
• Collaboration: Ability to work with cross-functional teams (marketing, communications, product, etc.).
• Attention to detail: Ability to ensure high-quality content and accurate information.

Qualifications and Skills:

• Bachelor's Degree / HND in Marketing, Communications, or related fields
• Proven experience in social media management: Minimum 2-3 years of experience in managing social media accounts for a company or brand.
• Portfolio showcasing social media work: A portfolio demonstrating successful social media campaigns, content creation, and engagement strategies.

Key Skills:

• Social media platforms: In-depth knowledge of major social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, etc.).
• Content creation: Ability to create high-quality, engaging content (text, images, videos, stories, etc.).
• Content strategy: Understanding of content strategy development and implementation.
• Community management: Ability to manage and engage with online communities.
• Analytics and reporting: Familiarity with social media analytics tools (e.g., Hootsuite Insights, Sprout Social) and ability to create reports.
• Content calendar management: Ability to plan, schedule, and manage content across multiple platforms.
• Brand voice and tone: Understanding of brand voice and tone, with ability to adapt to different audiences and platforms.
• Crisis management: Ability to handle social media crises and develop strategies to mitigate negative feedback.

Salary

Application Closing Date: Not specified

Application Instructions:

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