SENIOR DIGITAL MARKETING PERSONNEL (E-COMMERCE) AT WORK DEY HR SERVICES | DIGITAL MARKETING JOBS IN ABUJA

About Company:

Work Dey HR Services is a human resources consulting company

Job Description:

As we expand our digital footprint, we are seeking a data-driven Senior Digital Marketer to lead our online growth. We aren't just looking for a social media manager; we need a "Growth Hacker" who understands the Abuja fitness landscape and can convert online engagement into tangible revenue from fitness product sales to gym memberships and digital programs.

The ideal candidate is someone who lives and breathes ROI, understands the customer journey from a TikTok scroll to a Shopify checkout, and has a proven track record of scaling retail brands in the Nigerian market.

Requirements:

E-Commerce & Conversion Optimization

• Store Management: Oversee the online storefront (Shopify/WooCommerce), managing product listings, inventory synchronization, and user experience.

• CRO Mastery: Constantly test and optimize the website to improve Conversion Rate Optimization (CRO), ensuring that visitors are successfully converted into paying customers.

Performance Marketing & Funnels

• Paid Media: Execute and manage high-converting ad campaigns across Meta, Google, and TikTok, with a strict focus on Return on Ad Spend (ROAS).

• Automated Funnels: Design and manage Email and SMS marketing funnels for lead nurturing, membership renewals, and abandoned cart recovery.

• Local SEO: Optimize our website and Google Business Profile to maintain our position as the top result for "gyms in Abuja" and "fitness gear in Nigeria."

Content Strategy & Community

• Video First: Create engaging, "fitness-style" video content (Reels/TikToks) that showcases our facility, trainers, and products to build a loyal online community.

• Analytics & Reporting: Use Google Analytics and Meta Pixel to track the entire customer journey, providing weekly reports on growth, ROI, and actionable insights.

Qualifications and Skills:

• Education: BA/BSc/HND in Marketing, Communications, or a related field.

• Experience:

  • 4–10+ years of digital marketing experience.

  • At least 2 years of specialized experience in E-Commerce and retail sales.

• Technical Proficiency:

  • Deep expertise in Meta Business Suite, Google Ads, and modern E-commerce platforms.

  • Familiarity with AI tools for content creation and data analysis is a major plus.

• Local Market Knowledge: A deep understanding of the Abuja consumer market (specific neighborhoods like Gwarinpa, Wuse, and Maitama) and the logistics of e-commerce delivery in Nigeria.

• Industry Passion: A genuine interest in fitness, health, and sports.

• Proven Results: You must be able to demonstrate past success in driving measurable sales growth (e.g., "Increased online revenue by X%").

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV, a brief cover letter, and a portfolio of their most successful e-commerce campaigns to career.wsl@gmail.com using the job title as the subject of the email.