About Company:
Kora is a payment infrastructure for Africa. We offer plug-and-play payment solutions for businesses to launch a tailored payment experience for their customers. At the front and center of what we do every day, we are creating a future void of digital financial barriers across Africa. We are committed to delivering secure, reliable, and easy-to-use digital financial solutions to customers with a guarantee that they are improving their lives.
Job Description:
- The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.
- The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms.
- You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well.
- In collaboration with cross-functional teams, you will be essential in ensuring that integrated digital strategies are aligned with Kora’s objectives.
Key Responsibilities
- Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points.
- Manage Kora’s MarTech stack that helps connect our marketing activities to business growth.
- Share insights from key tracking tools that will inform updates to our marketing strategy.
- Create informative and high-converting always-on PPC ads.
- Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
- Oversee growth in performance to meet Kora’s OKRs.
- Report on key performance indicators and lead-generation initiatives
- Map ad formats to advertising objectives.
- Explore new opportunities and experiments to drive business growth.
- Test new channels and trends to build credibility for Kora.
- Be active in the process of building marketing budget, recommendations and pitch decks.
- Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly
- Conduct market research and competitor analysis to inform marketing strategies.
Requirements:
You are qualified if you:
- Have 3+ years experience in performance marketing.
- Are proficient in deriving insights from data, fluent in slicing/dicing data
- Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite.
- Have good knowledge and experience in retargeting/remarketing and general tag management
- Are proficient in the use of Google Ads and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
- Are proficient Google analytics, mixpanel and other relevant marketing reporting tools.
- Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
- You are goal-oriented and have excellent communication skills.
- You are curious, a strong team player and a problem solver.
Salary
Very attractiveApplication Closing Date: Not specified
Application Instructions:
Click the button below to apply
Job Information
Deadline
Not specified
Job Type
Full-time
Industry
marketing
Work Level
Experienced
State
Lagos
Country
Nigeria