MARKETING SPECIALIST AT MDOC HEALTHCARE LIMITED | MARKETING JOBS IN ABUJA

About Company:

mDoc is digital health start up that leverages behavioral science, data, technology and quality improvement methodologies to improve access to quality healthcare for people with chronic health needs in sub-Saharan Africa. We are seeking an all-star product suite lead to join our team. Our ethos is etched in the belief that augmenting the healthcare & technology landscape is paramount to helping Africa unlock its true potential. We are on a mission to transform how African healthcare consumers receive the support they need to live longer, healthier, happier and more productive lives.

Job Description:

• As Marketing Specialists, you will own our B2B, B2C, and B2B2C marketing strategy across Nigeria and lead campaigns tied to our expansion plans.
• You'll build multi-channel programmes that acquire users, deepen engagement, and keep them coming back — all while championing a brand that is changing how people experience healthcare.
• This is a high-autonomy, high-impact role. You'll work closely with our Data, Communications, Product, and Clinical teams. You should be as comfortable in a spreadsheet as you are in a brand strategy deck.

Key Responsibilities

• Develop and execute marketing strategies for B2B, B2C, and B2B2C audiences
• Design multi-channel campaigns (social, email, content, influencer, promotions) to drive acquisition and long-term engagement
• Own and evolve mDoc's brand identity — look, feel, voice, and value proposition
• Lead social media strategy across Instagram, Facebook, Twitter, and more
• Create personalised outreach campaigns tailored to member demographics
• Build and launch a pilot affiliate and influencer marketing programme
• Develop enterprise account marketing strategies and launch campaigns
• Create industry-specific case studies and pitch materials for B2B partners
• Direct content strategy and calendar; manage internal teams and freelancers
• Drive SEO through strategic content development
• Grow and optimise email marketing for reach and conversion
• Streamline operations — build an internal self-serve resource hub with templates and brand assets
• Analyse campaign metrics continuously and make data-driven decisions
• Manage agency relationships and surface new marketing opportunities

Requirements:

• Bachelor's Degree in Business, Marketing, or related field
• 5+ years of marketing experience with a strong track record
• Proven brand management, social growth, SEO, email, and new product launch experience
• Analytical mindset — you use metrics to make decisions, not just report on them
• Excellent communicator across diverse audiences
• Experience managing agencies and cross-functional teams
• Comfortable with digital tools, data analytics, and Google/MS Office
• Able to manage competing priorities and deliver on tight timelines
• Entrepreneurial mindset — comfortable building in a startup environment
• Based in or willing to relocate to Lagos or Abuja

Why mDoc?

• Mission-driven work at the forefront of African digital health
• Exposure to the full marketing mix from day one
• High-autonomy role with real room to build and lead
• Collaborative global team that moves fast and supports one another

Salary

Application Closing Date: Not specified

Application Instructions:

Interested candidates should send their CV and a Cover Letter to: info@mymdoc.com using the Job Title as the subject of the email.

Note: Only shortlisted applicants will be contacted.