DIGITAL STRATEGIST & PUBLIC RELATIONS (PR) OFFICER AT MSHEL HOMES LTD | DIGITAL STRATEGIST & PUBLIC RELATIONS JOBS IN ABUJA

About Company:

Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right moves with us. With us, you'll experience.

Job Description:

Mshel Homes Limited is seeking a dynamic and results-driven Digital Strategist & PR Officer to lead and integrate our digital marketing efforts with our public relations activities. This is a single, hybrid role responsible for shaping Mshel Homes’ online presence, managing brand reputation, driving digital lead generation, and building strategic media relationships. The ideal candidate will combine a strong digital marketing mindset with excellent communications and PR skills to elevate the company’s visibility, credibility, and growth within the competitive real estate market.

Requirements:

• Develop and execute an integrated digital and PR strategy aligned with Mshel Homes’ brand identity, business goals, and target market in the real estate sector
• Plan and manage multi-channel digital marketing campaigns across social media, email, content marketing, SEO, Google Ads, and paid social platforms (Facebook, Instagram, LinkedIn)
• Build and maintain strong relationships with journalists, bloggers, influencers, and media outlets across print, digital, and broadcast channels
• Draft, edit, and distribute press releases, media statements, company announcements, and editorial content that enhance the company’s public image
• Manage and grow the company’s social media presence by creating compelling, on-brand content that drives engagement, generates leads, and builds community
• Serve as the first point of contact for all media enquiries and manage reactive communications during reputational or crisis situations
• Optimize the company’s website for search engines (SEO) to improve organic visibility, traffic, and property listing performance
• Develop and manage the company’s thought leadership strategy, including securing speaking engagements, interviews, and opinion articles for senior leadership

Qualifications and Skills:

• MSc, MBA or Bachelor’s degree in Marketing, Mass Communication, Public Relations, Digital Media, or a related field
• Minimum of 5 years of experience in digital marketing, public relations, or a combined communications role
• Experience in the real estate, property development, or financial services sector is an advantage
• Proven track record of managing successful digital campaigns and securing meaningful media coverage

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CVs and Applications to: recruitment@mshelhomes.com using the job position as subject of email.