DIGITAL MARKETING SPECIALIST AT EUNISELL LIMITED

About Company:

Eunisell is a leading specialty chemicals and engineering solutions company serving the Oil & Gas, Industrial, Manufacturing, and FMCG sectors across Africa. With nearly three decades of operational excellence, we provide innovative products, technical expertise, and reliable support that drive performance and sustainability for our clients.

Job Description:

Digital Strategy & Execution:

• Develop, implement, and manage Eunisell’s digital marketing campaigns across platforms (website, LinkedIn, Instagram, X, Facebook, YouTube, and Google).
• Ensure brand consistency across all digital touchpoints and campaigns.
• Plan and execute content calendars, digital campaigns, and paid advertising (PPC, display, retargeting, etc.).
• Promote the company’s products and create sales leads through digital platforms
• Build brand awareness across the company’s owned and paid digital media
• Engage potential and existing clients and consumers across all digital channels

Content Development & Management:

• Collaborate with internal teams to produce engaging digital content (posts, videos, blogs, newsletters, infographics, etc.).
• Manage the company’s website and ensure content is optimized for SEO and user experience.
• Monitor and improve web traffic metrics and conversions.

Analytics & Reporting:

• Track, analyze, and report on campaign performance and ROI using tools such as Google Analytics, Meta Insights, and LinkedIn Campaign Manager.
• Provide actionable insights and recommendations to optimize campaigns and drive engagement.

Email & Automation;

• Design and execute targeted email marketing campaigns and newsletters.
• Manage CRM tools and marketing automation platforms to nurture leads and improve customer engagement.

Innovation & Brand Engagement:

• Stay updated on digital trends, tools, and best practices in the B2B and industrial marketing space.
• Identify opportunities for digital innovation to strengthen Eunisell’s competitive advantage.

Requirements:

• Proven experience with SEO, SEM, Google Ads, social media marketing, and web analytics.
• Strong understanding of content marketing and lead generation strategies.
• Proficiency with design and digital tools (e.g., Canva, Adobe Suite, WordPress, Mailchimp, HubSpot, Google Analytics).
• Excellent communication, analytical, and organizational skills.
• Creative mindset with attention to detail and brand tone consistency.
• Strategic thinking and creativity
• Strong analytical and reporting ability
• Excellent writing and visual communication skills
• Adaptability and initiative
• Team collaboration and project management.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years’ experience in digital marketing, preferably in a B2B or industrial environment.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their updated CV and work portfolio to: recruitment@eunisell.com using the "Sales Executive (New Business Hunter) - Port Harcourt" as the subject of the mail.