DIGITAL MARKETING SPECIALIST AT CAREER BUDDY | DIGITAL MARKETING JOBS IN LAGOS

About Company:

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Job Description:

We are seeking a data-driven and results-oriented Digital Marketing Specialist to lead our performance marketing efforts. This role is built for a specialist who thrives at the intersection of creativity and technical analysis, with a primary focus on scaling our e-commerce operations through aggressive customer acquisition and retargeting strategies.

The successful candidate must possess a deep, "under-the-hood" understanding of advertising algorithms and a proven track record of managing significant ad spend to achieve measurable growth.

Requirements:

Performance Marketing & Ad Management

• Platform Mastery: Execute and manage high-scale campaigns across Google Ads (Search, Shopping, Display, YouTube) and Meta Ads (Facebook, Instagram) to drive high-intent traffic.

• Ad Performance: Constantly monitor and optimize campaigns based on core metrics such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and CTR (Click-Through Rate).

• A/B Testing: Lead rigorous testing of ad creatives, copy, and landing pages to identify and scale winning combinations.

E-commerce Strategy & Growth

• Funnel Optimization: Analyze the end-to-end customer journey from initial ad impression to final checkout, identifying and fixing leaks in the conversion funnel.

• Retention & Retargeting: Design sophisticated retargeting sequences and lookalike audience strategies to maximize customer lifetime value.

• Data Analysis: Utilize Google Analytics, Meta Business Suite, and internal e-commerce data to provide actionable insights and weekly performance reports to leadership.

Budgeting & Collaboration

• Budget Oversight: Manage and allocate monthly ad budgets across channels to ensure optimal resource distribution and maximum ROI.

• Cross-Functional Teamwork: Coordinate with the creative and content teams to develop high-converting visual assets and messaging that resonate with our target demographics.

Qualifications and Skills:

• Experience:

  • 5–6 years of experience specifically within the E-commerce industry.

  • Verifiable track record of managing performance marketing for online retail or marketplace platforms.

• Technical Compulsory Skills:

  • Expert-level understanding of Google Ads and Meta Ads is non-negotiable.

  • Proficiency in tracking technologies, including Pixel implementation, GTM (Google Tag Manager), and API conversions.

• Analytical Rigor: Strong ability to interpret complex data and translate it into clear marketing strategies.

• Residency: Must be based in Lagos and able to work in a hybrid capacity (alternating between remote and in-office days).

• Communication: Exceptional ability to present performance data and strategic roadmaps to stakeholders.

Salary

Application Closing Date: Not specified

Application Instructions:

Send your CV to: motun@thecareerbuddy.com