DIGITAL MARKETING SPECIALIST

About Company:

At Infinion Technologies, we design productivity boosting solutions aimed at delivering business value and making infrastructure and applications available to enterprises. We are a technology and business solutions Company established with the objective of providing world class solutions to Enterprise Businesses. We seek to offer individuals and organizations sublime services to improve operational efficiency. As a certified Microsoft Partner, we never lose sight of the role we play in helping businesses automate their processes and solve their problems in the local and international community.

Job Description:

• Conduct keyword research and optimize website/content for search engines.
• Perform technical SEO audits and collaborate with developers to enhance site performance.
• Monitor rankings and craft SEO-friendly blogs/landing pages.
• Develop and execute platform-specific strategies (e.g., Instagram, LinkedIn, TikTok).
• Recommend engaging content strategies (posts, videos, graphics).
• Manage and optimize paid social campaigns.
• Foster community engagement and track KPIs (likes, shares, conversions).
• Design automated email workflows (welcome series, post-project, pre and post-events, nurture campaigns).
• Segment audiences and A/B test subject lines/content to improve open/click-through rates.
• Maintain email list health and compliance.
• Collaborate with sales to align strategies and qualify leads.
• Optimize landing pages, forms, and CTAs for conversion.
• Run targeted campaigns (webinars, eBooks, ads) to capture high-quality leads.
• Track KPIs using Google Analytics and similar tools as well as Dynamics CRM tool.
• Propose and test new strategies for growth.

Requirements:

• Bachelor’s Degree in a relevant field.
• 2 - 4 years in graphic design, with a portfolio showcasing digital ads, social media content, motion graphics, and branding projects.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
• Proficiency in video editing, motion graphics, and image retouching.
• Familiarity with design principles and asset optimization for digital platforms.
• Strong attention to detail, communication, and time management.
• Ability to thrive in a fast-paced, collaborative environment.

Salary

Application Closing Date: 27th May, 2025

Application Instructions:

Interested and qualified candidates should send their CV to: careers@infinion.co using the Job Title as the subject of the email.