DIGITAL MARKETING MANAGER AT CW REAL ESTATE | DIGITAL MARKETING JOBS IN LAGOS

About Company:

CW Real Estate is a forward-thinking real estate firm redefining the property experience across Nigeria and beyond. We specialize in premium residential and commercial properties, offering tailored solutions combining innovation, expertise, and an in-depth market understanding. Driven by a passion for excellence, we provide end-to-end services, from property acquisition and development to sales, leasing, and property management. Our experienced professionals are committed to delivering value, integrity, and results for every client. 

Job Description:

We are seeking a performance-focused Marketing Manager to serve as our lead strategist and practical executor. This is not a "brand-awareness-only" role; we need a growth-driven professional who can turn conversations, leads, and interest into measurable customer actions, conversions, and revenue. You will be responsible for planning, launching, managing, and optimizing high-impact marketing campaigns with an obsessive focus on execution, follow-through,

Requirements:

• Performance Campaign Execution: Plan, deploy, and manage paid and organic campaigns across all relevant digital platforms. Monitor performance in real-time, executing rapid adjustments to ensure every ad dollar is optimized for lead generation rather than just vanity impressions.

• Conversion-First Lead Strategy: Design campaigns with a singular objective: driving qualified prospects to take immediate action (calls, messages, visits, or inquiries). Implement rigorous tracking across all touchpoints to ensure seamless handoffs to the sales team.

• Audience Targeting: Move beyond passive engagement; distinguish between casual scrollers and high-intent prospects, building specific strategies to convert the latter.

• Content & Digital Mastery: Oversee the creation of compelling marketing assets designed to elicit a response. Manage social media, WhatsApp campaigns, and email marketing with a conversion-oriented approach that generates tangible traction.

• Market Intelligence & Growth: Analyze local and international real estate trends to identify untapped channels and emerging audience segments. Bring data-backed, innovative ideas to the table—and be prepared to execute them.

• Structured Marketing Planning: Develop and maintain a comprehensive marketing calendar. Plan property launches and promotional events well in advance, ensuring timely, flawless execution.

• Thought Leadership: Draft and publish SEO-optimized blog content that establishes CW Real Estate as a trusted authority and drives inbound traffic.

• Transparent Reporting: Provide clear, honest, and actionable reporting on campaign performance, highlighting successes and areas for immediate optimization.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience: 2–4 years of experience in performance marketing with a proven track record of delivering measurable campaign results.

• Technical Proficiency: Demonstrable experience managing paid campaigns on platforms such as Meta (Facebook/Instagram) and Google Ads.

• Real Estate Expertise: While not mandatory, experience in the real estate sector is a significant advantage.

• Soft Skills: A self-starter mindset with the ability to work independently, own project outcomes, and thrive with minimal supervision.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: careers@cwlagos.com using the Job Position as the subject of the email.