DIGITAL MARKETING EXECUTIVE AT A4S - AUDIT, ADVISORY, ASSURANCE AND ASSESSMENT SERVICES LIMITED | DIGITAL MARKETING JOBS IN LAGOS

About Company:

A4S - Audit, Advisory, Assurance and Assessment Services Limited is a Business Consulting, Systems Integration and Information Technology Advisory firm operating in across West Africa and Africa at large. We are focused on practical and unique approach to strategy definition, development and execution.

Job Description:

SandBP is seeking a strategic and results-driven Digital Marketing Executive to lead our digital growth initiatives. In this role, you will be responsible for the end-to-end planning and optimization of campaigns designed to promote our world-class training, certification, and consulting services. We are looking for a professional who can blend creative storytelling with analytical rigor to drive brand awareness and, most importantly, high-quality lead generation in the international standards and compliance sector.

The ideal candidate is a multi-channel expert who understands how to nurture a lead from the first social media touchpoint through to a final conversion.

Requirements:

Strategy & Campaign Management

• Integrated Strategy: Develop and execute digital marketing strategies that align with business growth targets and specific lead generation KPIs.

• Multi-Channel Execution: Plan and manage consistent, high-performing campaigns across LinkedIn, Instagram, X (formerly Twitter), and email platforms.

• Paid Media Optimization: Manage and refine paid advertising campaigns (Google Ads, LinkedIn Ads) to maximize ROI and lower acquisition costs.

Lead Generation & Conversion

• Funnel Management: Drive lead conversion through integrated organic and paid campaigns, utilizing automated lead-nurturing workflows.

• Sales Collaboration: Work closely with the sales team to ensure marketing-qualified leads (MQLs) are effectively transitioned and supported.

• SEO & Web UX: Implement SEO strategies and optimize website content and landing pages to improve search visibility and user experience.

Content & Brand Positioning

• Thought Leadership: Create high-quality content for newsletters, social media, and landing pages that positions SandBP as a leader in international standards and compliance.

• Copywriting: Craft compelling, persuasive copy that resonates with professional audiences and drives engagement.

• Brand Stewardship: Ensure all digital touchpoints maintain a consistent brand voice and professional aesthetic.

Analytics & Performance Tracking

• Data-Driven Insights: Utilize tools like Google Analytics to track, analyze, and report on key performance metrics (traffic, engagement, conversions).

• Continuous Improvement: Use data insights to perform A/B testing and continuously optimize campaign performance.

• Trend Monitoring: Stay at the forefront of digital marketing trends and tools to ensure SandBP remains competitive in the digital space.

Qualifications and Skills:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience:

  • 2–3+ years of proven experience in digital marketing.

  • Hands-on experience with social media management, email marketing tools (e.g., Mailchimp, HubSpot), and paid ad platforms.

• Technical Skills:

  • Proficiency with Google Analytics and basic SEO principles.

  • Strong content creation skills, including basic graphic design or video editing familiarity.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their applications to: hr@sandbp.net using the Job Position as the subject of the mail.