DIGITAL MARKETER / SOCIAL MEDIA MANAGER AT CASA 45 ENTERPRISES LIMITED | DIGITAL MARKETER / SOCIAL MEDIA JOBS IN LAGOS

About Company:

Casa 45 is an Afro luxury lounge and Restaurant situated at 35, Adeola Odeku Street, Victoria Island, Lagos.

Job Description:

We are seeking a versatile and creative Digital Marketer / Social Media Manager to join our team in Victoria Island. In this role, you will be the creative engine and strategic voice of our brand online. We are looking for a "full-stack" marketer who can move seamlessly from high-level data analysis and competitor research to the hands-on creation of high-impact visual and written content.

The ideal candidate is a trend-aware professional who understands how to navigate shifting algorithms and can translate complex business goals into engaging digital narratives that drive customer action.

Requirements:

Strategy & Market Intelligence

• Competitor Analysis: Regularly audit competitor marketing strategies and business trends to identify gaps and opportunities for our brand.

• Audience Insights: Analyze customer preferences to develop targeted online marketing campaigns that resonate with our specific demographics.

• Strategy Development: Build and execute comprehensive digital roadmaps across all relevant social and web channels.

Content Creation & Creative Direction

• Visual Design: Design aesthetic and high-converting visual elements for various digital campaigns.

• Video Production: Lead the end-to-end process of capturing and editing short-form and long-form video content specifically for marketing purposes.

• Copywriting: Write compelling, on-brand copy for social media posts, online advertisements, marketing emails, blog posts, and web pages.

Optimization & Growth

• Algorithm Optimization: Tailor all marketing materials and posting schedules to align with the latest search engine (SEO) and social media algorithms.

• Trend Monitoring: Stay ahead of the curve by monitoring emerging trends in digital marketing and social media culture to keep the brand relevant.

• Data Analytics: Utilize analytical tools to track campaign progress, measure ROI, and refine marketing materials for better performance.

Qualifications and Skills:

• Experience:

  • Minimum of 2–4 years of experience in digital marketing or social media management.

  • A strong portfolio demonstrating proficiency in both graphic design and video editing.

• Technical Skills:

  • Proficiency in design tools (e.g., Canva, Adobe Creative Suite).

  • Expertise in video editing software (e.g., CapCut, Premiere Pro, InShot).

  • Hands-on experience with social media analytics and SEO tools.

• Core Competencies:

  • Versatility: Ability to switch between creative content creation and analytical reporting.

  • Communication: Exceptional written and verbal communication skills.

  • Proactivity: A self-starter who identifies trends and suggests campaign ideas before being asked.

• Location: Must be able to commute to Victoria Island, Lagos, for full-time work.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should submit their CV to: careers@casa45lagos.com using the Job Position as the subject of the email.