DIGITAL MARKETER AT URBAN TRIBE SHELTERS LIMITED | DIGITAL MARKETER JOBS IN ABUJA

About Company:

Urban Tribe Shelters Limited Urban Tribe Shelters Limited is a forward-thinking real estate and property development company dedicated to delivering affordable, sustainable, and innovative housing solutions. As we expand our operations, we are seeking an experienced and visionary Head of Human Resources to lead our HR function and drive organizational growth.

Job Description:

We are seeking a data-driven and highly creative Digital Marketer to spearhead our online growth in the Abuja real estate sector. In a market as competitive as Abuja, digital visibility is the primary driver of high-value transactions. We need a specialist who can navigate the nuances of SEO, dominate localized search results, and craft compelling narratives that resonate with property investors.

Your mission is to act as our digital architect—planning, implementing, and optimizing campaigns that transform online interest into tangible leads. If you have 1–2 years of experience, a mastery of performance marketing tools, and the analytical grit to maximize ROI, we want to hear from you.

Requirements:

1. Performance Marketing & Paid Acquisition

• Campaign Orchestration: Design and execute high-performance paid campaigns across Google Ads, Facebook, and Instagram, specifically targeting the Abuja property market demographics.

• Lead Generation: Build and optimize high-conversion funnels to ensure a steady stream of qualified leads for the sales team.

• ROI Optimization: Continuously monitor and adjust bidding strategies and ad creatives to lower the Cost Per Lead (CPL) while increasing lead quality.

2. Search Excellence & Content Strategy

• SEO/SEM Management: Implement localized SEO strategies to ensure our projects rank at the top of search engine results for Abuja real estate keywords.

• Engaging Content Creation: Develop and publish platform-specific content that showcases our property portfolio, utilizing storytelling to build brand trust and engagement.

• Email Marketing: Design and manage automated email nurturing campaigns using tools like Mailchimp to keep prospective investors engaged throughout the buying cycle.

3. Analytics & Strategic Reporting

• Data-Led Decisions: Utilize Google Analytics and Facebook Business Manager to track user behavior and campaign performance.

• Performance Dashboards: Prepare weekly and monthly reports that translate raw data into actionable insights for the executive team.

• Market Intelligence: Stay ahead of emerging trends in PropTech and digital advertising to maintain a competitive edge.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or Business Administration.

• Experience: 1–2 years of proven experience as a Digital Marketer. (Direct experience in the Real Estate industry is a significant advantage).

• Location: Must be currently based in Abuja.

Technical Stack & Competencies

• Tool Proficiency: Mastery of Google Analytics, Facebook Business Manager, Mailchimp, and Hootsuite.

• Marketing IQ: Strong understanding of SEO, SEM, and social media algorithm changes.

• Communication: Ability to collaborate seamlessly with Sales and Design teams to align creative assets with business goals.

• Mindset: Analytical, results-driven, and highly creative.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: info@urbantribeshelters.com using the position as subject of email.