DIGITAL COMMUNICATIONS AND CONTENT MANAGER JOB AT LAFARGE AFRICA PLC | DIGITAL COMMUNICATIONS & CONTENT MANAGER JOBS IN LAGOS

About Company:

Lafarge Africa Plc is a member of the LafargeHolcim Group – the biggest building and concrete solutions company in the world. It is a publicly quoted company on the Nigerian Stock Exchange (NSE) and serves Nigeria with a wide range of building and construction solutions designed to meet housing and construction needs from small projects like individual home buildings to major construction and infrastructure projects.

Job Description:

Lafarge Africa Plc is seeking a high-caliber Digital Communications and Content Manager to serve as the chief architect of our digital narrative. Reporting to the Head of Communications, Brand and Events, you will be responsible for the end-to-end management of our internal and external digital ecosystem.

This is a strategic leadership role that goes beyond social media management. You will orchestrate Lafarge’s digital identity across websites, intranets, and social platforms, ensuring that our corporate brand is projected with consistency, authority, and innovation. You will act as a managing editor, a creative lead, and a data analyst—collaborating with Sales, Marketing, and IT to drive visibility, reach, and meaningful engagement. If you have 5+ years of experience in high-stakes corporate communications and a mastery of digital performance metrics, we invite you to build the future with us.

Requirements:

1. Digital Strategy & Performance Ecosystem

• Strategic Roadmap: Develop and manage a comprehensive digital strategy covering websites, social media (LinkedIn, Twitter, YouTube, etc.), and the corporate intranet.

• SEO & Traffic Optimization: Drive organic growth and website authority through advanced SEO strategies and a robust digital content framework.

• Data-Led Insights: Analyze relevant metrics and emerging technologies to evaluate impact on business objectives and optimize budget planning.

• Platform Management: Oversee the planning, monitoring, and maintenance of main sites, campaign microsites, and landing pages.

2. Content Architecture & Brand Stewardship

• Managing Editor: Serve as the lead editor for all digital materials, creating targeted content for diverse stakeholders ranging from investors to plant employees.

• Integrated Communications: Craft compelling articles, blogs, and e-newsletters that position Lafarge Africa as an industry thought leader.

• Visual Narrative: Provide creative direction for graphic design, video production, and digital assets, managing the corporate image and video bank.

• Conflict Resolution: Roll out and manage online conflict resolution procedures to address negative feedback and maintain brand sentiment.

3. Stakeholder Collaboration & Agency Management

• Cross-Functional Synergy: Interface with Commercial (Sales & Marketing) and Industrial teams to ensure all aspects of operations are fairly and accurately represented.

• Vendor Governance: Manage digital agencies, consultants, and print services in strict alignment with Lafarge standards and procurement procedures.

• Internal Influence: Build and maintain a stable network within the organization to facilitate content gathering and ensure cross-functional buy-in for digital initiatives.

Qualifications and Skills:

Professional Profile

• Education: Degree in Communications, Marketing, Journalism, or a related field.

• Experience: Minimum of 5 years of relevant industry experience, with at least 2 years of specialized content planning.

• Technical IQ: Familiarity with Content Management Systems (CMS), design software, and digital analytics tools.

• Brand Mastery: Exceptional ability to write and edit within a strict corporate brand voice with high attention to detail.

Core Competencies

• Strategic Thinking: Ability to move between high-level conceptualizing and tactical execution.

• Vendor Management: Proven experience in managing creative agencies and consultants.

• Communication Mastery: Excellent written and oral skills, capable of simplifying complex industrial news for the public.

• Time Management: Ability to prioritize tasks in a fast-paced environment and meet rigid publication deadlines.

Salary

Application Closing Date: Not specified

Application Instructions:

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