BRAND MANAGER AT SIMS NIGERIA LIMITED

About Company:

SIMS Nigeria Limited is a major distributor of electronics and home appliances in Nigeria, representing brands like Samsung, Royal Electronics, and Panasonic. They have a wide network of digital centers across the country, providing sales and after-sales support. The company's vision is to be a leader in the electronics industry, prioritizing customer value and offering innovative technology at affordable prices. 

We are recruiting to fill the position below:

Job Description:

• The ideal candidate will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
• This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.

Responsibilities

• Develop and execute brand strategy, including positioning, messaging, and annual brand plans aligned with business goals.
• Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
• Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
• Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
• Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.

Requirements:

• Strong strategic thinking and brand storytelling ability
• Excellent communication and presentation skills
• Data-driven mindset with commercial acumen
• Creative judgment and attention to detail
• Project management and multitasking capability
• Strong leadership and stakeholder management skills
• Proficiency in Microsoft Office, marketing automation tools, and market research platforms.

Salary

Application Closing Date: 01st August, 2025

Application Instructions:

Qualified candidates should send their CV to: employment@simsng.com using the Job Title and preferred location as the subject of the email.