BRAND & GROWTH STRATEGIST AT NEOLIVING LIMITED | BRAND & GROWTH STRATEGIST JOBS IN LAGOS

About Company:

NeoLiving Ltd operates at the intersection of real estate and technology, creating intelligent platforms to revolutionize how properties are discovered and secured. With a focus on fast, transparent, and secure property transactions, NeoLiving eliminates risks such as document fraud. Based in Nigeria, the company leverages local market expertise and advanced technology to cater to the evolving needs of African living. NeoLiving strives to build trust into every property interaction through innovative and reliable systems

Job Description:

The Nigerian property market is fractured, defined by "Omonile" stress, developer scams, and opaque pricing. NeoLiving is the antidote. We have built the technology to make buying, renting, and listing safe and transparent. We now need a relentless strategist to build the brand from the ground up—turning NeoLiving into the synonymous name for "Safe Property" in Nigeria.

Requirements:

1. Narrative Ownership & Category Design

• The Antidote Content: Create high-integrity content that educates the market on avoiding scams, understanding land titles, and navigating the Lagos/Abuja chaos.

• Trust as a Product: Position NeoLiving not just as a platform, but as the "Blue Tick" for property. If it’s on NeoLiving, it’s verified.

• Segmented Messaging: Craft distinct narratives for the savvy Island investor, the anxious Mainland first-time buyer, and the modern agent.

2. Performance-Driven Growth

• Metrics That Matter: You will live and die by Customer Acquisition Cost (CAC), Conversion Rates, and Agent Onboarding numbers. We don't celebrate "likes"; we celebrate verified sign-ups.

• Experimental Marketing: Design and run rapid-fire growth experiments. Test landing pages, referral loops, and SEO strategies to find what sticks.

• Lead Generation: Build an engine that feeds our sales team with high-intent buyers and sellers through targeted automation and SEO.

3. Hybrid Execution (Field + Strategy)

• Boots on the Ground: You will move from board-level strategy meetings in the morning to recording raw, authentic site inspections on your phone in the afternoon.

• Influencer & Community Play: Identify and partner with credible voices who can amplify our transparency message, while managing our own growing community of property seekers.

Qualifications and Skills:

The Compulsories

• Proven Execution: Minimum 3+ years in a high-growth marketing or brand strategy role (PropTech, FinTech, or FMCG preferred).

• Technical Stack: Proficiency in SEO tools, Google Analytics, and ad managers (Meta/Google).

• Location Sensitivity: Deep understanding of the Nigerian demographic landscape (Island vs. Mainland, Diaspora vs. Local).

The Bonus Points

• BSc/HND in Marketing, Communications, or a related field.

• Professional certifications in Performance Marketing or SEO.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their Resume/CV along with a document of no more than two pages, titled: "3 Ways I Would Launch NeoLiving in Nigeria in One Week" to: info@neolivingltd.com and cc: info.neolivingltd@gmail.com using the Job Position as the subject of the email.