BRAND AND COMMUNICATION EXECUTIVE AT DE TASTEE FRIED CHICKEN LIMITED

About Company:

Tastee Fried Chicken was founded by Olayinka Pamela Adedayo. It began as an extension of Tastee Pot, an outdoor catering company serving Nigerian and continental food at special events. The catering company still exists as Tastee Fried Chicken's catering operation. In 1997 Mrs. Adedayo incorporated Tastee Fried Chicken and opened her first location in Surulere, Lagos State. She based her restaurant on the business model of the American fast food chicken restaurant Kentucky Fried Chicken, where she had previously worked as a manager. Since opening its first location, it has grown to 14 restaurants.

Job Description:

• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
• Managing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
• Planning and execution of all communications and media actions on all channels, including online and social media
• Assisting with product development, pricing and new product launches as well as working with the Business Development team to develop new business opportunities
• Creating and managing promotional collateral to establish and maintain product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis
• Keeping up with competitors across markets to keep up to date with trends, as well as trying to predict future trends
• Measurement and evaluation of marketing communication campaigns, reviewing the success of marketing campaigns and creating reports
• Supervising advertising, product/service design and other forms of marketing to maintain consistency in branding
• Meeting with clients and working with colleagues across multiple departments (such as Production, Digital, Business Development Managers etc.)
• Managing brand budgets across departmental touch points
• Overseeing the organization of events such as product launches, exhibitions, and photo shoots.
• Collaborating with Business Development team develops marketing partnerships with retailers, media partners, and other external partners to broaden the reach of the business’s brand messaging.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to senior brand marketing management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks, and so forth.
• In charge of providing strategic input and direction for the brand, developing non-campaign brands while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand.

Requirements:

• Interested candidates should possess an HND / B.Sc Degree with 2 - 5 years work experience. 

Salary

Application Closing Date: 30th September, 2025

Application Instructions:

Interested and qualified candidates should send their CV to: careers@tfc.com.ng using the Job Title as the subject of the mail.