SOCIAL MEDIA MANAGER AT FORTITUDE-IOT | SOCIAL MEDIA MANAGER JOBS IN NIGERIA

About Company:

Fortitude-IOT (FIOT) is an innovative integrated service and distribution company transforming how retail businesses connect with consumers. We leverage mobile technology, digital payments, and logistics optimization, Fortitude-IOT aims to provide seamless direct-to-consumer channels for retail businesses across various industries.

Job Description:

Fortitude IoT is seeking a high-velocity Social Media Manager to architect, manage, and scale our digital presence. This is not just a "posting" role; it is a strategic position sitting at the high-stakes intersection of Brand Storytelling, Community Building, and Performance Marketing.

You will be responsible for translating complex technical solutions—IoT, retail-tech, energy, and digital commerce—into simple, relatable, and conversion-driven narratives. Whether you are driving B2B thought leadership on LinkedIn or scaling merchant acquisition on Instagram, your goal is to position Fortitude IoT as the most innovative and growth-focused technology brand in the African ecosystem.

Requirements:

1. Strategic Planning & Technical Storytelling

• Integrated Strategy: Develop 360-degree social media strategies that align with B2B and B2C unit objectives, ensuring brand consistency across Instagram, LinkedIn, X, Facebook, and TikTok.

• Complex-to-Simple Content: Lead the creation of high-quality reels, carousels, and thought-leadership pieces that demystify IoT and energy solutions for a broad audience.

• Launch Integration: Align digital content calendars with real-world product launches, offline activations, and strategic partnerships.

2. Community Architecture & Social Listening

• Active Moderation: Manage daily interactions, DMs, and comments, serving as the primary voice of the brand.

• Ecosystem Growth: Build and nurture vibrant online communities for our partners, agents, and merchants.

• Strategic Listening: Act as the first line of market intelligence, flagging customer trends, competitor moves, and potential reputational risks in real-time.

3. Performance Marketing & Data Governance

• Lead Generation: Design and manage campaigns specifically built to drive app downloads, merchant onboarding, and B2B lead acquisition.

• Optimization & ROI: Work alongside the performance team to optimize targeting and ad spend.

• Actionable Analytics: Track KPIs (CTR, CPL, ROI, and Sentiment) to produce weekly reports that influence broader business decisions.

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s degree in Marketing, Communications, or Digital Media.

• Experience: 2–4 years as a Social Media Manager or Digital Specialist, with a track record of managing multiple business units simultaneously.

• Industry Savvy: A strong understanding of the Nigerian and African tech ecosystem. Experience in IoT, Energy, or Logistics is a significant advantage.

Core Competencies

• Tool Mastery: Hands-on experience with Meta Business Suite, Hootsuite/Buffer, and paid social advertising (Ads Manager).

• Copywriting: Exceptional ability to craft compelling narratives for both tech-savvy and lay audiences.

• Analytical Mindset: Comfortable using data to pivot strategies and prove social media’s impact on the bottom line.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and a brief cover letter to: careers@fortitudeiot.com using the Job Position as the subject of the mail.