About Company:
We’re a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experience.
Job Description:
We’re looking for a Product Marketing Manager with a strong execution mindset - someone who can lead launches, drive cross-functional GTM plans, and deliver measurable results across all our products and marketing initiatives.
This is not a traditional PMM role. You’ll act as a launch owner and project driver, working across teams to bring products, promos, features, and campaigns to life. Your mission is to turn strategy into action and results.
You’ll work closely with Product, Growth, Brand, Lifecycle, Content, Analytics and other teams to execute best-in-class go-to-market plans that are fast, focused, and customer-driven. This role also expects hands-on usage of AI tools to improve speed, personalization, analysis, and creative execution across all marketing workstreams.
Requirements:
- Own and execute GTM strategies for product launches, feature rollouts, special campaigns, and promos
- Translate business and product goals into clear execution plans with defined messaging, audience, and channels
- Coordinate cross-functional stakeholders and lead timelines, approvals, and delivery to launch
- Partner with Brand, Growth, and Lifecycle teams to localize messaging and content across channels
- Develop product positioning and value propositions tailored to customer segments and use cases
- Use AI tools (e.g., ChatGPT, Midjourney, Notion AI, etc.) to enhance planning, content generation, A/B testing, performance reviews, and creative brainstorming
- Track performance of each launch - define success metrics, analyze results, and optimize future playbooks
- Create and maintain GTM templates, launch dashboards, and feedback loops with product and marketing leads
- Support the CMO with execution of high-priority marketing projects across the business
Salary
Very attractiveApplication Closing Date: Not specified
Application Instructions:
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Job Information
Deadline
Not specified
Job Type
Full-time
Industry
marketing
Work Level
Experienced
City
Awolowo Road
State
Lagos
Country
Nigeria