MARKETING MANAGER AT LAYELLE AFRICA | MARKETING JOBS IN LAGOS

About Company:

Layelle Africa is a business structuring and human capital development firm committed to building scalable, fundable, and future-ready enterprises across Africa. We work at the intersection of people, process, and performance—helping startups, NGOs, funders, and public sector partners design systems that unlock growth and sustainability.

Job Description:

The Head of Marketing will be responsible for developing and executing the company’s overall marketing strategy. This includes brand development, digital marketing, campaigns, public relations, product marketing, and lead generation to support property sales and investment goals. The ideal candidate will bring deep insight into Nigeria’s real estate market and possess the creativity, leadership, and technical know-how to scale the company’s market presence.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business objectives.
• Lead and manage all marketing functions, including brand management, digital campaigns, PR, event marketing, and product promotion.
• Generate high-quality leads for the sales team through integrated marketing campaigns and strategic partnerships.
• Oversee digital marketing activities including SEO, SEM, social media, email marketing, and website optimization.
• Craft and execute marketing plans for new property launches, site tours, and exhibitions (local and international).
• Work closely with the sales team to create effective sales collateral, pricing strategies, and market positioning.
• Analyze market trends, customer insights, and competitor activities to inform decisions.
• Build and manage relationships with external agencies, media houses, and influencers.
• Ensure brand consistency across all communication channels, platforms, and customer touchpoints.
• Monitor and report on campaign performance, marketing ROI, and KPIs.
• Lead and mentor the marketing team to build internal capacity and creativity.

Key Performance Indicators (KPIs)

• Increase in brand visibility and online engagement
• Qualified lead volume and conversion rates
• Marketing ROI across campaigns
• Successful property launches and events
• Brand consistency and public sentiment

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• A Master’s degree or professional certification (e.g., CIM, Digital Marketing) is an advantage.
• Minimum of 7 years progressive experience in marketing, at least 3 years in a leadership role within real estate or property development.
• Strong understanding of Nigeria’s real estate landscape, consumer behavior, and competitive positioning.
• Proven track record in brand building, digital marketing, and lead generation.
• Excellent communication, leadership, and stakeholder management skills.
• Proficiency in marketing tools such as Google Ads, Meta Business Suite, HubSpot, Mailchimp, Canva, or Adobe Suite.
• Data-driven mindset with the ability to turn insights into actionable strategy.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: e@layelleafrica.com using the position as subject of email.