MANAGER - PERFORMANCE MARKETING AT MTN NIGERIA | MARKETING JOBS IN LAGOS

About Company:

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

Job Description:

• Responsible for planning, executing, analyzing, and optimizing paid digital campaigns to drive measurable customer acquisition, measurable revenue growth, and marketing ROI.
• Develop and execute performance marketing strategies aligned with MTN’s commercial growth and customer acquisition objectives, ensuring accurate tracking, attribution, and continuous identification of growth opportunities across emerging platforms and tactics.
• Ensure efficient and data‑driven media investment by managing budgets and translating campaign performance data into commercially actionable insights that guide budget allocation, forecasting, and broader investment decisions.

Division: Marketing
Reports To: Senior Manager - Digital Marketing

Key Responsibilities

• Manage the performance acquisition strategy across all digital channels with full accountability for subscriber growth, revenue contribution and customer acquisition cost efficiency
• Oversee implementation of server-side tracking, conversion APIs and event governance to ensure data integrity across web and app ecosystems
• Lead creative performance optimization frameworks in collaboration with content and video teams using engagement decay curves and fatigue modelling
• Align performance marketing objectives with product, ecommerce and fintech teams to ensure campaign offers are commercially viable and operationally executable
• Identify and mitigate fraud risks, invalid traffic and attribution manipulation through monitoring tools and anomaly detection systems
• Ensure strict compliance with MTN data governance, privacy policies and regulatory advertising standards across all campaigns
• Manage rapid testing pipelines to validate new channels, bidding strategies and targeting structures before full scale deployment
• Collaborate with IT and data teams to ensure seamless integration and data flow across marketing platforms, improving customer insights and campaign effectiveness.
• Oversee the end-to-end coordination of digital media deployments, product launches, and re-launches, ensuring alignment with MTN's digital strategy.
• Develop and implement work plans for digital marketing campaigns, ensuring they are in line with the overall media and marketing strategy.
• Prioritize tasks and manage multiple projects to meet deadlines and maintain the quality and effectiveness of digital marketing initiatives.

Requirements:

• A first Degree in Business-related or any Social Science discipline
• A postgraduate diploma in Marketing, Digital Marketing, Business Administration, or a related discipline will be an added advantage
• Certifications in Digital Marketing, Google Ads, Analytics, or similar platforms
• Knowledge of data analysis tools such as Excel, SQL, Power BI, or Tableau
• Fluent in English

Experience:
6 - 13 years’ experience which includes:

• Strong experience managing performance marketing campaigns across paid search, paid social, display, and programmatic channels
• Proven ability to drive customer acquisition, conversions, and revenue growth through digital channels
• Hands-on experience with campaign optimization, bidding strategies, and budget allocation
• Experience with marketing analytics, attribution models, and performance reporting
• Experience working with marketing agencies, media partners, and internal stakeholders
• Ability to lead A/B testing, experimentation, and continuous optimization
• Experience collaborating with content, creative, product, and technology teams to improve digital performance
• Strong capability to translate campaign data into actionable insights that improve business results

Salary

Application Closing Date: 22nd April, 2026

Application Instructions:

Click the button below to apply