ENTREPRENEURSHIP SPECIALIST AT ALX AFRICA | SPECIALIST JOBS IN LAGOS

About Company:

ALX provides education management, leadership, entrepreneurship and career empowerment services to achieve career goals.

Job Description:

• The Entrepreneurship Specialist is responsible for supporting the operations, growth, and execution of ALX Nigeria’s entrepreneurship programmes.
• This role sits at the intersection of programme delivery, growth marketing, and CRM operations, ensuring that entrepreneurship initiatives attract high-quality founders, maintain strong engagement, and deliver consistent outcomes.
• Working closely with the Entrepreneurship Development Manager, the Specialist drives:
  • Founder acquisition through targeted campaigns and messaging
  • Structured management of founder pipelines through CRM systems
  • Programme execution and coordination
  • Alumni engagement and retention
• The role also supports referral systems and partnership coordination to strengthen acquisition efficiency and unlock opportunities for founders.
• The ideal candidate is a strong operator with marketing instincts, able to combine structured execution, compelling communication, and data-driven optimisation.

Specific Responsibilities

• Support the end-to-end execution of entrepreneurship programmes (Founder Academy, Incubator, Accelerator), ensuring smooth delivery from recruitment to completion.
• Drive founder acquisition through growth marketing campaigns, targeted outreach, and conversion-focused initiatives.
• Develop compelling copy and messaging for campaigns, landing pages, emails, and founder communications.
• Manage and optimise CRM systems and founder pipelines, ensuring clear tracking across the full founder journey.
• Track and improve conversion across key stages including:
  • Awareness
  • Application
  • Selection
  • Onboarding
  • Programme participation
• Manage and engage the entrepreneurship alumni community, ensuring continued communication, participation, and value creation.
• Drive initiatives to maintain ≥ 80% retention and completion rates across programmes.
• Activate and manage referral programmes within the founder and alumni community to drive acquisition and reduce customer acquisition cost (CAC).
• Identify and support partnership and opportunity pipelines, coordinating with ecosystem partners, corporates, and stakeholders.
• Coordinate programme logistics, communications, and founder engagement activities.
• Support the execution of events including:
  • Info sessions
  • Workshops
  • Pitch days
  • Demo days
• Monitor performance across campaigns and programmes, providing insights and recommendations for improvement.
• Maintain clean, structured data across systems to support reporting and decision-making.
• Collaborate with Growth, Community, and Partnerships teams to align campaigns, referrals, and founder engagement efforts.

Requirements:

Essential:

• 5–7 years of experience in performance marketing, digital marketing, or growth marketing
• Demonstrated experience managing paid advertising campaigns across platforms such as Meta, Google, TikTok, LinkedIn, or similar
• Strong understanding of digital marketing analytics and campaign optimisation techniques
• Ability to interpret marketing performance data and translate insights into actionable improvements
• Strong collaboration skills with the ability to work closely with content, analytics, and growth teams
• Comfortable operating in fast-paced environments with a strong bias toward experimentation and continuous improvement

Skill Requirements - Preferable

• 4–6 years of experience in programme operations, growth marketing, CRM management, or related roles.
• Strong experience in growth marketing and campaign execution.
• Excellent copywriting skills with the ability to craft clear, compelling messaging.
• Hands-on experience with CRM systems (e.g. HubSpot, Salesforce, or similar).
• Strong analytical skills with the ability to track performance and optimise outcomes.
• Strong organisational and project management skills.
• Ability to manage multiple workstreams in fast-paced environments.
• Ability to manage multiple tasks in a fast-paced environment.
• Proficiency in:
  • Google Slides / PowerPoint
  • Google Sheets / Excel
  • Google Docs
  • AI Tools
  • BI tools such as Looker Studio, Tableau, or similar platforms.

Preferable:

• Experience working in entrepreneurship programmes, incubators, or accelerators.
• Experience in digital marketing, funnel optimisation, or lead generation.
• Familiarity with marketing automation and email campaign tools.
• Experience working with data tools and dashboards.

Person Specification/Attributes:

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Ecosystem Builder: able to create and connect networks of founders, partners, and opportunities
• Execution Focus: delivers consistently with strong attention to detail
• Marketing Mindset: understands how to attract and convert audiences
• Data Orientation: uses metrics to guide decisions and improvements
• Ownership: takes responsibility for outcomes and follow-through

What Success Looks Like:

• Entrepreneurship programmes consistently attract high-quality founder applications.
• Strong conversion rates across the founder journey from awareness to programme participation.
• ≥ 80% retention and completion rates across entrepreneurship programmes.
• An active and engaged entrepreneurship alumni community.
• Referral systems contribute meaningfully to acquisition and reduce CAC.
• CRM systems provide clear visibility into founder pipelines and programme performance.
• Programmes run smoothly with strong coordination, communication, and execution.
• Data and insights are consistently used to improve programme performance and growth outcomes.

Salary

Application Closing Date: Not specified

Application Instructions:

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