BRAND STRATEGIST AT ORVYN STUDIO

About Company:

Orvyn is a brand, design, and systems studio helping small businesses gain clarity, structure, and intentional design across their brand and operations. We blend strategy, clean visuals, and practical workflows to help founders work more efficiently and show up with confidence.

Job Description:

• Lead brand discovery sessions and stakeholder interviews.
• Conduct market, competitor, and audience research to identify gaps and opportunities.
• Define brand positioning, messaging, values, and differentiation.
• Develop brand strategy documents, including brand essence, tone of voice, and audience personas.
• Create strategic moodboards to guide design direction.
• Collaborate with designers to ensure strategy is reflected visually and consistently.
• Support clients with clarity on brand application across touchpoints.
• Provide strategic recommendations for brand growth, communication, and cohesion.

Key Deliverables:

• Brand Discovery Report.
• Audience Personas.
• Positioning Statement & Messaging Framework.
• Brand Strategy Document (values, voice, tone, essence, promise).
• Moodboard(s) for design direction.
• Strategic recommendations summary.

Requirements:

• Clear communication and client empathy.
• Strong analytical and conceptual thinking.
• Ability to simplify complex ideas for small business owners.
• Professionalism, reliability, and openness to feedback.
• Capacity to work within structured workflows.

Preferred Experience:

• Experience working with small businesses or startups.
• Previous work in branding studios or creative agencies.
• Ability to lead discovery calls independently.

Qualifications and Skills:

• Strong brand strategy foundation (discovery, messaging, positioning).
• Ability to conduct qualitative and quantitative research.
• Experience creating brand personas and messaging systems.
• Understanding of design principles and how strategy informs visuals.
• Ability to write clearly, concisely, and strategically.

Tools:

• Google Workspace (Docs, Sheets, Forms), plus any preferred or project-specific tools relevant to research and documentation.
• Additional tools may be introduced and discussed as needed per project.

Availability Expectations:

• Must be available to join scheduled client discovery sessions.
• Flexible working hours, but timely delivery is expected.
• Ability to take on projects on a rolling basis depending on client demand.

Salary

Application Closing Date: 20th December, 2025

Application Instructions:

Test Project (Mandatory):
Shorttest: Review a sample client brief and produce:

• A positioning summary (2–3 paragraphs).
• A simple moodboard direction.
• This allows us to evaluate clarity, thinking, and communication style.

Interested and qualified candidates should click the button below to apply

Please Submit the following

• Portfolio or case studies (strategy or design-led).
• 1–2 samples of strategy documents, if available.
• A short note explaining your strategic approach.
• Availability (hours per week / days).
• Your rate expectations (per project).

Note: Only shortlisted candidates will be contacted for the test task.