BRAND STRATEGIST AT MSHEL HOMES LIMITED

About Company:

Mshel Homes Limited is a real estate development and marketing company incorporated in 2018 with a unique vision to be the leading real estate company in Nigeria, with an outstanding reputation for honesty, integrity and impeccable customer service.

Job Description:

• Develop and implement comprehensive brand strategies that align with Mshel Homes’ mission and long-term goals.
• Conduct brand audits to identify strengths, gaps, and opportunities for improvement.
• Define and evolve brand positioning, tone of voice, and value propositions.
• Conduct market research to understand customer behaviour, emerging trends, and competitive landscape in the real estate market.
• Analyze insights to inform branding decisions and guide marketing campaigns.
• Create compelling brand messages and narratives that resonate with target audiences.
• Work closely with the marketing and creative teams to produce high-quality content for digital and offline platforms.
• Ensure consistent messaging across all communication channels.
• Ensure creative brand messaging that keeps the company and its products top of the mind and significantly drives the overall sales of the organization. 
• Ensure consistent application of brand guidelines across all designs, campaigns, and internal communications.
• Collaborate with the design team to maintain and enhance the company’s visual identity.
• Monitor the use of brand assets across departments.
• Develop brand-led campaigns to promote company projects, property launches, and corporate initiatives.
• Collaborate with marketing, sales, and media teams to drive effective outreach and engagement.
• Track campaign performance and recommend improvements.
• Liaise with internal teams, vendors, and partner agencies to ensure brand strategy alignment.
• Provide brand direction and support to the sales, customer service, and PR teams.
• Track brand health metrics, customer perception, and engagement data.
• Provide regular reports and insights to management.
• Recommend adjustments based on data and performance trends.

Requirements:

• Strong understanding of branding principles, digital marketing, and content creation.
• Excellent communication, storytelling, and presentation skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency in brand management tools and digital marketing platforms.
• Creative, detail-oriented, and highly organized.
• Strategic thinking
• Market research
• Creative direction
• Brand communication
• Project management
• Copywriting & storytelling
• Digital marketing knowledge
• Attention to detail

Qualifications and Skills:

• Bachelor’s Degree in Marketing, Mass Communication, Branding, Business, or related field.
• Minimum of 3–5 years of experience in brand strategy, preferably in real estate or a related industry.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the job title as the subject of the email.