PRODUCT AND LIFECYCLE MARKETING LEAD AT KUDA BANK

About Company:

Kuda is a full service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly and save more. We raised the largest seed round ever seen in Africa, and completed a Series A funding round in February 2021, led by some of the world's smartest venture capital investors. With offices in London (our HQ), Lagos and Cape Town, and further offices opening across Africa during 2021, Kuda is fast becoming recognised as the leading 'Neobank' for Africans.

To help us grow into the company that can bring meaningful change to the way people across Africa get access to great financial products and services in order to take control of their personal finances, we are actively looking for bright, talented, driven people who are excited by our mission. If this sounds like a great way to spend your valuable time, then please get in touch with us.

We are recruiting to fill the position below:

Job Description:

• We’re now looking for a Product and Lifecycle Marketing Lead to own how we communicate product value to customers. Reporting into our VP Marketing, you’ll shape go-to-market strategy for new features, lead lifecycle (CRM) marketing to drive activation and retention, and manage a growing team that brings our product story to life.

Responsibilities

• Lead the go-to-market (GTM) strategy for all new product launches, ensuring clear positioning, messaging, and multi-channel campaigns
• Own the lifecycle marketing strategy (email, push, in-app), mapping user journeys and defining experimentation strategies to drive activation, feature adoption, retention, and reactivation
• Lead and mentor a team of four people with scope to grow, covering product marketing and CRM execution, setting clear goals and creating development opportunities
• Collaborate with Product, Performance Marketing, Brand & Comms, and Customer Experience to ensure customers are at the heart of all GTM and lifecycle plans
• Conduct and oversee market research, customer interviews, and competitor analysis to uncover insights and shape messaging
• Translate product features into customer value, creating compelling communications across all touchpoints
• Manage tooling (e.g. Iterable) and processes to ensure lifecycle campaigns are data-driven, measurable and optimised
• Partner with Product and BI & Analytics teams to surface behavioural events and user attributes in the CRM platform - enabling timely, personalized communications, and robust segmentation
• Define and report on KPIs such as activation, retention, churn reduction, NPS, and feature adoption
• Act as the voice of the customer in leadership discussions, ensuring product and marketing strategies align with customer needs

Requirements:

• 7+ years of experience in product marketing, lifecycle marketing or related roles, with proven success in driving adoption and retention
• Strong track record of planning and executing GTM strategies for digital products
• Hands-on experience with lifecycle marketing tools (Iterable or similar) and an understanding of marketing automation
• Exceptional storytelling skills: able to translate product features into customer benefit with clarity and creativit
• Analytical and data-driven with the ability to design experiments, interpret results, and iterate
• Experienced leader, able to manage, coach, and grow a team
• Strong collaboration skills: able to build consensus across Product, Brand, Comms and Growth
• Fintech or app-first consumer tech experience in African markets is an advantage.

Salary

Application Closing Date: Not specified

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY