HEAD OF MARKETING/GROWTH LEAD AT CAPSGAIN SOLUTIONS | MARKETING JOBS IN LAGOS

About Company:

Capsgain Solutions is a full range eCommerce company. We research, design, develop and market products that makes life easier and better using the latest eCommerce systems and tools

Job Description:

Capsgain Solutions Limited is seeking a Head of Marketing / Growth Lead to own the end-to-end revenue growth for our multi-product e-commerce brands. This is a high-accountability leadership role designed for a professional who views marketing through the lens of a P&L statement. You will not just "run ads"—you will build a systematic engine that turns capital into profitable, predictable revenue.

The ideal candidate understands the unique complexities of the Nigerian e-commerce landscape, specifically the operational nuances of Pay-on-Delivery (PoD), and is obsessed with data-driven scaling over vanity metrics.

Requirements:

Revenue & Growth Ownership

• Target Accountability: Own the monthly revenue targets and ensure marketing spend translates into actual banked revenue.

• Profitability Management: Rigorously manage Customer Acquisition Cost (CAC), margins, and order volume to maintain healthy profitability.

• Strategic Growth: Transition the marketing department from a cost center to a high-efficiency growth engine.

Paid Advertising Leadership

• Media Oversight: Manage and mentor Media Buyers across Meta and TikTok, implementing structured testing and scaling frameworks.

• Resource Allocation: Make critical daily decisions on budget distribution—deciding which products to scale, which to pause, and when to relaunch offers.

Creative & Messaging Direction

• Strategy Lead: Collaborate with Creative Strategists, Video Editors, and UGC Creators to define high-performing hooks, angles, and offers.

• Rapid Iteration: Drive a high volume of creative output, ensuring the brand stays fresh and relevant in a fast-moving market.

Product Launch & Research Oversight

• Pipeline Management: Work with the Product Research team to select winning products and define pricing, bundles, bonuses, and guarantees.

• Offer Engineering: Design offers that maximize Average Order Value (AOV) and conversion rates.

Data, Reporting & Accountability

• Performance Tracking: Deliver clear weekly reports tracking KPIs across ads, creatives, and specific product lines.

• Proactive Problem Solving: Identify performance dips early and propose data-backed solutions immediately.

Qualifications and Skills:

• Education:

  • B.Sc/HND in Digital Marketing or a related field.

• Experience:

  • 3–6 years in performance-driven e-commerce.

  • Proven experience managing ₦20m+ monthly ad spend.

  • Deep expertise in Meta Ads (TikTok Ads experience is a significant advantage).

• Core Competencies:

  • Market Knowledge: Deep understanding of Nigerian consumer behavior and the logistical realities of Pay-on-Delivery.

  • Leadership: Experience

  • Education:

    • B.Sc/HND in Digital Marketing or a related field.

  • Experience:

    • 3–6 years in performance-driven e-commerce.

    • Proven experience managing ₦20m+ monthly ad spend.

    • Deep expertise in Meta Ads (TikTok Ads experience is a significant advantage).

  • Core Competencies:

    • Market Knowledge: Deep understanding of Nigerian consumer behavior and the logistical realities of Pay-on-Delivery.

    • Leadership: Experience managing teams and coordinating across creative and technical departments.

    • Technical Savvy: Knowledge of email marketing and full-funnel optimization.

  • Personal Attributes:

    • You are an "ownership" individual who can explain complex numbers clearly.

    • You are results-driven and comfortable with a high-accountability performance framework.

  • managing teams and coordinating across creative and technical departments.

  • Technical Savvy: Knowledge of email marketing and full-funnel optimization.

• Personal Attributes:

  • You are an "ownership" individual who can explain complex numbers clearly.

  • You are results-driven and comfortable with a high-accountability performance framework.

Salary

Application Closing Date: Not specified

Application Instructions:

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