DIGITAL MARKETING OFFICER AT DEKOOLAR NIGERIA LIMITED

About Company:

De Koolar Nigeria Limited is a trusted cold room manufacturer in Nigeria with over 25 years of expertise in refrigeration and HVAC solutions. We design, produce, and install durable cold rooms, ice block making machines, blast freezers, industrial ovens, chillers, and air conditioning systems that meet both domestic and industrial needs. Our goal is to provide reliable, energy-efficient equipment that keeps businesses running smoothly across food, pharmaceuticals, agriculture, retail, and hospitality sectors.

Job Description:

Administration:

• Review the marketing strategy and priorities for the day.
• Check emails and respond to urgent inquiries.

Social Media Management:

• Post engaging content on company social media accounts (LinkedIn, Twitter, Facebook).
• Engage with followers, respond to comments, and monitor industry conversations.

Content Creation:

• Develop content for the company blog, ensuring alignment with SEO best practices.
• Coordinate with the design team to create visually appealing graphics for upcoming campaigns.

Email Marketing:

• Plan and schedule email campaigns targeting potential clients and industry stakeholders.
• Segment email lists and personalize content for different target audiences.

Market Research:

• Conduct research on industry trends, competitor activities, and customer preferences.
• Identify opportunities for digital marketing campaigns based on market insights.

Collaborative Meetings:

• Attend meetings with cross-functional teams to align marketing efforts with overall business objectives.
• Discuss ongoing campaigns, receive feedback, and strategize for future initiatives.

Analytics and Reporting:

• Analyze performance metrics from recent campaigns using analytics tools.
• Prepare a report highlighting key insights and areas for improvement.

SEO and SEM Optimization:

• Review and optimize website content for SEO.
• Monitor and adjust paid advertising campaigns (Google Ads) for optimal performance.

Wrap-up and Planning for Tomorrow:

• Respond to any remaining emails or messages.
• Plan tasks and priorities for the next day.
• Prepare a summary of achievements and challenges to share in the next team meeting.

Data Capturing Via Enterprise Resource Planning (ERP) and Reports:

• Render marketing activities reports to your supervisor weekly or as the case may be.
• Capture accurately leads, customers and opportunities and other required information daily using ERP solution.

Others:

• Other marketing activities as may be assigned from time to time by supervisors.

Requirements:

• Content creation
• Graphic design skills
• Social Media Knowledge
• Video Editing Skills
• Data Analysis
• Experience in CRM
• Search engine optimization.

Qualifications and Skills:

• Interested candidates should possess a Bachelor’s Degree wtih 2 years work experience.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: career@dekoolar.com using "Digital Marketing Officer" as the subject of the mail.