DIGITAL MARKETING MANAGER / SOCIAL MEDIA MANAGER AT OCA CONSULTING

About Company:

OCA provides experienced personnel, handles non-investment issues, and guides fund managers in building operational, compliance, and accounting procedures.

Job Description:

• Develop and implement a comprehensive digital marketing strategy tailored to hospitality operations and target markets.
• Manage daily digital campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms.
• Align online marketing activities with seasonal promotions, room packages, F&B offers, and events.
• Manage the hotel’s presence across OTAs such as Booking.com, Expedia, Agoda, Hotels.com, and others.
• Optimize OTA listings—content, imagery, pricing, and offers—to increase visibility and conversion rates.
• Collaborate with the Revenue/Reservation Manager to monitor rate parity and implement competitive pricing strategies.
• Manage all official social media accounts (Instagram, Facebook, LinkedIn, X, TikTok), maintaining active engagement with followers.
• Create and schedule high-quality visual and written content aligned with the property’s marketing calendar.
• Monitor guest feedback across TripAdvisor, Google Reviews, and OTA platforms, ensuring timely and professional responses.
• Work with the Events & F&B teams to promote live events, seasonal menus, and special experiences.
• Develop and manage monthly newsletters, loyalty updates, and promotional campaigns for past and prospective guests.
• Create and distribute engaging digital content (videos, blogs, press updates) that enhance brand storytelling.
• Implement CRM-driven segmentation to send personalized offers and post-stay.
• Prepare weekly and monthly reports on digital performance, including website traffic, booking conversions, campaign ROI, and OTA performance.
• Monitor competitor digital activities and benchmark against top-performing hotels in the region.
• Recommend actionable strategies to improve brand ranking and online sales efficiency.

Requirements:

• Proficiency with OTA extranets, Channel Managers, and GDS interfaces.
• Expertise in SEO/SEM, Google Ads, Meta Ads, and email automation tools.
• Strong understanding of content management systems (WordPress, Wix, Joomla, or proprietary hotel CMS platforms).
• Experience in data-driven marketing, analytics interpretation, and ROI optimization.
• Excellent communication and copywriting skills tailored for hospitality branding.
• Creative eye for visual storytelling and social media aesthetics.

Salary

Application Closing Date: 28th November, 2025

Application Instructions:

• Bachelor’s Degree in Marketing, Digital Media, Hospitality Management, or a related field.
• Minimum of 5 years’ experience in digital marketing with at least 2 year's experience gained within the hospitality or travel industry.
• Demonstrated success managing OTA and GDS listings, SEO campaigns, and digital sales funnels.
• Knowledge of hotel revenue management principles is an added advantage.