BRAND PROMOTION MANAGER AT WORKNIGERIA | BRANDING JOBS IN LAGOS

About Company:

Worknigeria was established with a Singular Vision. To help the vast Nigerian workforce find meaningful jobs. We are also on a mission to upskill them in the best ways possible and help them grow with and within their careers.

Job Description:

• The Brand Promotion Manager will lead the development and execution of brand and promotional strategies to grow market share, strengthen brand equity, and drive demand for the company’s manufacturing products.
• The role owns 360° brand activation across trade, retail, and consumer channels and works closely with Sales, Production, and Supply Chain to ensure strong in‑market execution.
• Experience in a manufacturing (non‑food) environment will be an added advantage.

Key Responsibilities

• Develop and implement annual brand promotion plans (ATL, BTL and digital) to support sales and growth objectives for the company’s product portfolio.
• Lead 360° campaign planning and execution across traditional media, in‑store activations, trade promotions, outdoor, distributors’ activities, and digital touchpoints.
• Define and manage brand guidelines, ensuring consistent visual identity and messaging across all materials, channels, and regions.
• Plan and manage trade marketing activities: POS materials, merchandising standards, dealer/distributor promotions, product launches, exhibitions and industry fairs.
• Work closely with Sales teams to design and execute trade promotions that drive volume, numeric distribution, and visibility at key retail and B2B touchpoints.
• Manage external agencies (creative, media, BTL, research, printers, OOH vendors) and ensure timely, cost‑effective delivery of campaigns.
• Own the brand promotion budget; track spend vs. plan and report ROI on key initiatives (sell‑out uplift, brand awareness, distribution gains).

Requirements:

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or related discipline; a Master’s degree or relevant professional certification is an advantage.
• 10 years’ progressive experience in Brand Management/Brand Promotion/Trade Marketing, with at least 5 years in a managerial role, preferably within manufacturing or FMCG.
• Experience working in a manufacturing (non‑food) company (e.g., building materials, plastics, packaging, chemicals, electrical, automotive parts, industrial products) will be an added advantage.
• Strong understanding of Nigerian consumer and trade landscape, especially in Lagos and key commercial cities.
• Solid experience managing agencies and marketing suppliers, including contract negotiation and performance management.
• Strong analytical skills with ability to interpret market data, campaign performance and financial reports, and convert into clear plans.
• Proficiency with MS Office (Excel, PowerPoint), and familiarity with digital marketing, social media, and basic marketing analytics tools.
• Excellent communication, presentation, stakeholder management and leadership skills.
• High level of resilience, ownership, and ability to work in a fast‑paced, production‑driven environment.

Salary

Application Closing Date: 06th April, 2026

Application Instructions:

Candidates should send their CV to: careers@worknigeria.com using the Job Title and as the subject of the email.