BRAND MANAGER AT DRINKS.NG

About Company:

Drinks.ng is the largest online distributor of beer, spirit, and wine in Nigeria. Buying drinks from our online store is the safest and easiest way to shop for your drinks in Lagos, Ibadan, Abuja and other states. We save you time, and help you avoid long queues and crowded stores.

We are recruiting to fill the position below:

Job Description:

Are you a strategic thinker with a passion for brand storytelling and market impact? We’re on the hunt for a Brand Manager to lead the development, execution, and growth of our consumer brands across multiple channels.

Key Responsibilities

Drive the development and execution of brand strategies that strengthen positioning, awareness, and equity.

Manage day-to-day brand operations including product planning, packaging, pricing, and promotions

Oversee brand campaigns across digital, retail, and on-ground activations to ensure consistency and high performance 

⁠Monitor market trends, competitor activities, and consumer insights to inform decisions and strategy.

⁠Collaborate with internal teams (sales, creative, campaign, customer service) and external partners (agencies, influencers) to execute brand plans

⁠Track key performance indicators and report on brand health and campaign effectiveness

Requirements:

Bachelor’s Degree in Marketing, Business, or a related field (MBA is a plus)

5–7 years of brand management or marketing experience, preferably in the FMCG or lifestyle sector.

⁠Solid understanding of brand positioning, consumer behavior, and campaign strategy.

⁠Strong project management, communication, and analytical skills.

⁠Proficiency in digital marketing tools, data analytics platforms, and brand tracking systems.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested candidates should send their Resume and a Cover Letter to: hr@drinks.ng using the Job Title as the subject of the mail.