BNPL GROWTH MANAGER AT AMAANAH NON-INTEREST FINANCE COMPANY LIMITED | GROWTH MANAGER JOBS IN LAGOS

About Company:

Amaanah Non-Interest Finance Company is a licensed financial institution by the Central Bank of Nigeria. Committed to fostering ethical and impactful investment and financing solutions, Amaanah supports individuals, MSMEs and startups with innovative and inclusive offerings.

Job Description:

We are seeking a high-velocity, data-driven BNPL Growth Manager to take full ownership of the growth trajectory for our "Buy Now, Pay Later" (BNPL) vertical. This is a senior-level performance marketing and strategy role that requires a rare blend of paid media mastery, lifecycle marketing expertise, and commercial acumen. You will be responsible for scaling our active user base, increasing transaction volumes, and driving repeat usage through a combination of aggressive acquisition and sophisticated retention strategies.

The ideal candidate has a proven track record of scaling consumer credit or marketplace products in the Nigerian market and is comfortable managing the complex unit economics of a two-sided platform (Merchant + Consumer).

Requirements:

Growth Strategy & Performance Marketing

• Target Accountability: Own and deliver the BNPL growth roadmap, meeting monthly active customer, transaction volume, and repeat purchase KPIs.

• Multi-Channel Acquisition: Plan, execute, and optimize large-scale paid campaigns across Meta, Google, TikTok, Programmatic, and Influencer channels.

• Campaign Optimization: Manage the "Creative-to-Conversion" pipeline, including asset production, message-market fit testing, and rigorous A/B testing of ad sets.

• Efficiency Metrics: Drive growth while maintaining healthy Customer Acquisition Costs (CAC) and high Return on Ad Spend (ROAS).

Merchant Partnerships & Lifecycle Management

• Co-Marketing: Partner with the Operations and Merchant teams to activate existing merchant partnerships through high-impact co-branded acquisition campaigns.

• Retention & Engagement: Own the end-to-end lifecycle programme (Email, In-app, SMS) focusing on frictionless onboarding, first-payment reminders, and repeat-purchase nudges.

• Ecosystem Growth: Understand and leverage the two-sided nature of the platform to turn merchant transactions into long-term consumer relationships.

Data Analysis & Operations

• Analytics Fluency: Build and interpret sophisticated dashboards for cohort analysis, funnel conversion, and unit economics.

• Financial Literacy: Maintain deep awareness of how growth initiatives impact the vertical's P&L and overall credit health.

• Values-Led Growth: Ensure all growth tactics align with our commitment to being a responsible, values-driven financial business.

Qualifications and Skills:

Educational Background

• Degree: Bachelor’s degree in Marketing, Business Administration, Economics, or Computer Science.

• Advanced Education: A Master’s degree or MBA is welcome but not mandatory.

• Certifications: Professional credentials in growth marketing (Reforge, Google Ads, Meta Blueprint, or HubSpot) are highly desirable.

Professional Experience

• Seniority: 6–8 years of experience in growth or digital marketing, with at least 2–3 years owning a meaningful P&L or vertical.

• Fintech/Marketplace Context: Demonstrated success in scaling consumer credit, BNPL, or e-commerce products within Nigeria or a comparable African market.

• Media Expertise: Hands-on experience managing high-spend paid media budgets with documented performance outcomes.

• Strategic Capability: Proven ability to navigate the complexities of merchant-side partnership work.

Salary

Application Closing Date: 28th May, 2026

Application Instructions:

Interested and qualified candidates should forward their CV to: hr@amaanahfinance.com using the position as subject of email.