SOCIAL MEDIA MANAGER AT CROSSOVER RESTAURANT | SOCIAL MEDIA JOBS IN ABUJA

About Company:

Crossover Restaurant is an Abuja-based restaurant that offers Nigerian and Continental delicacies.

Job Description:

1. Content Strategy & Visual Storytelling

• Editorial Planning: Develop and execute a dynamic social media content calendar (daily/weekly/monthly) that aligns with seasonal menus and events.

• Creative Production: Capture and edit high-quality reels, stories, and posts that highlight our food, staff, and atmosphere.

• Brand Voice: Write compelling, "crave-worthy" captions that maintain a consistent and professional brand personality.

2. Growth, Advertising & Partnerships

• Platform Optimization: Tailor content for maximum reach across Instagram, TikTok, Facebook, and Twitter, staying ahead of algorithm shifts and trends.

• Influencer Relations: Identify and manage partnerships with local food bloggers and content creators to expand our reach.

• Paid Media: Design and manage paid ad campaigns (Meta Ads Manager) to promote special offers, discounts, and event bookings, optimizing for the highest ROI.

3. Community Management & Analytics

• Customer Service: Act as the primary digital concierge, responding to comments, DMs, and reviews promptly and professionally.

• Performance Tracking: Monitor key metrics (engagement rate, reach, conversion) using Meta Business Suite and Google Analytics.

• Monthly Reporting: Provide actionable insights and data-backed recommendations to management to improve future campaigns.

Requirements:

• Ad Management: Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads).

• Analytics: Ability to interpret social media data to drive strategy.

Qualifications and Skills:

• Hospitality Mindset: A deep understanding of food trends and the "visual appeal" necessary for the hospitality sector.

• Communication: Exceptional written skills with an eye for detail and brand consistency.

• Collaboration: Ability to work on-site with chefs and managers to capture "behind-the-scenes" content.

• Content Tools: Proficiency in video editing (CapCut/InShot) and graphic design (Canva/Adobe Spark).

Salary

Application Closing Date: 31st January, 2026

Application Instructions:

Interested and qualified candidates should forward their CV to: hr@crossoverrestaurant.com using the position as subject of email.