SENIOR MARKETING SPECIALIST AT BLUETTI | MARKETING JOBS IN LAGOS

About Company:

Bluetti is a global leader in portable power solutions, dedicated to providing innovative, high-performance energy products to customers worldwide. Our mission is to empower individuals and businesses by delivering reliable and sustainable power options. We are looking for a dynamic and results-driven Sales Manager to join our team and help expand Bluetti’s presence in the market.

Job Description:

We are seeking a high-velocity and strategically elite Senior Marketing Specialist to anchor the growth engine of our solar energy operations. In the specialized landscape of Nigerian renewable energy, success is defined by "Market Sovereignty", the ability to harmonize sustainable technology with the clinical precision required for PAYGO Financial Modeling, Brand Awareness, and Customer Engagement. This role is designed for a "Growth Architect" with 4–5 years of experience who can blend "Analytical Grit" (monitoring performance metrics and market trends) with the "Creative Agility" required to produce high-fidelity photography and design assets for pan-Lagos campaigns.

Requirements:

1. Brand Orchestration & Campaign Governance

• Strategy Sovereignty: Develop and execute marketing strategies with millimetric focus, acting as the primary "Source of Brand Awareness."

• Campaign Architecture: Create compelling promotions for solar home systems and PAYGO solutions, providing the "Structural Foundation" for customer trust and engagement.

• Multi-Channel Stewardship: Manage social media, email, and events, ensuring the "Source of Audience Interaction" is elite and uncompromised.

2. Tactical Resilience & Market Logic

• Research Sovereignty: Conduct rigorous market research to identify customer preferences, acting as the primary "Source of Strategic Intelligence."

• Sales Architecture: Partner with the sales team to synchronize marketing efforts with product uptake, providing the "Analytical Foundation" for customer satisfaction.

• Performance Stewardship: Monitor and analyze marketing performance, maintaining the "Source of Continuous Improvement."

3. Creative Integrity & Visual Power

• Imagery Sovereignty: Utilize professional photography to capture high-quality visuals for campaigns, acting as the primary "Source of Visual Authenticity."

• Design Architecture: Leverage Adobe Photoshop, Illustrator, or Canva to create stunning materials, providing the "Visual Foundation" for brand premiumization.

• Velocity Logic: Utilize 4–5 years of solar-sector expertise to navigate the complex PAYGO landscape in Lagos, maximizing the "Source of Market Throughput."

Qualifications and Skills:

Professional Profile

• Education: Bachelor’s Degree in Marketing, Business Administration, or a related field.

• Experience: 4 – 5 years of proven experience (Solar Home Systems sector preferred).

• PAYGO Mastery: Strong understanding of Pay-As-You-Go financial solutions is a significant advantage.

• Tech Mastery: Proficiency in digital marketing tools and platforms.

Core Competencies

• Analytical Grit: Strong ability to interpret performance data and market research.

• Operational Sovereignty: Excellent communication and problem-solving skills for cross-functional collaboration.

• Creative Power: Proficiency in Photography and Design Software (Adobe Suite/Canva).

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: recruitment_nigeria@bluetti.com using the Job Position as the subject of the mail.