PRODUCT MARKETING MANAGER AT ETC WORKFORCE SERVICES LIMITED

About Company:

ETC Workforce Services Limited - Our client organization is on a mission to redefine how individuals and businesses manage deliveries across Africa. They are building a real-time delivery management platform designed to simplify logistics, enhance transparency, and improve user experiences across the value chain—from merchants to drivers to customers.

Job Description:

• Go-To-Market (GTM) Strategy: Develop and lead comprehensive GTM plans for product launches, new features, and market entry initiatives.
• Customer & Market Insights: Conduct market research, competitive analysis, and customer interviews to inform product positioning and messaging.
• Positioning & Messaging: Define compelling product narratives and value propositions tailored to various customer segments.
• Cross-Functional Collaboration: Work closely with product, design, engineering, sales, and operations teams to align product roadmap priorities with customer needs and ensure successful feature rollouts.
• Campaign Development: Plan and execute multi-channel marketing campaigns (email, social, paid, content, and partnerships) that drive product awareness, engagement, and adoption.
• Marketing Enablement: Create product collateral such as pitch decks, landing pages, FAQs, blog posts, and internal documentation to support sales enablement and customer education.
• Data & Analytics: Utilize data and analytics tools to track campaign performance, customer acquisition, and user behavior, and apply insights to optimize strategies.

Requirements:

• Ability to move from ideation to execution independently.
• Strong curiosity around customer behavior and product-market fit.
• Excellent written and verbal communication skills.
• Analytical mindset with comfort in deriving insight from data.
• Strong collaborative skills across multiple teams.
• High sense of ownership, initiative, and attention to detail.
• Experience in delivery, logistics, fintech, or marketplace environments is an added advantage.
• Familiarity with tools such as HubSpot, Segment, Mixpanel, Google Analytics, Google Tag Manager, Facebook Business Suite, etc.
• Exposure to marketing within African or emerging markets.

Qualifications and Skills:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field (or equivalent relevant experience).
• Demonstrated success in developing and launching impactful campaigns.
• Ability to work autonomously and manage multiple priorities effectively.
• 3 - 5 years of experience in product marketing, growth marketing, or GTM roles—preferably within tech startups, SaaS, logistics, or consumer services.
• Proven experience working in fast-paced or unstructured environments.

Salary

Application Closing Date: 14th November, 2025

Application Instructions:

Click the button below to apply