PRODUCT MARKETER AT NATURAL GIRL WIGS

About Company:

Natural Girl Wigs is a hair science lab that develops the famous ReXI™ Lab Made Hair and builds delightful hair brands that ride on the strength of our innovative ReXI™ Lab Made Hair technology. We bring ethical and stylish Instant Glam to millions of women worldwide.

Job Description:

• Manage and optimize the company’s Shopify storefront, including product setup, app integrations, and performance tracking.
• Set up and maintain automations across tools like Zapier, Klaviyo, Typeform, et al.
• Implement and manage email and retention marketing flows (e.g., abandoned cart, re-engagement, upsell sequences).
• Collaborate with the design and engineering agencies to translate marketing ideas into working automations and digital experiences.
• Evaluate and integrate third-party apps that enhance store functionality and improve operational efficiency.
• Troubleshoot integration and workflow issues across systems (Shopify, Klaviyo, et al, etc.).
• Support Shopify content management and ensure updates are implemented correctly.
• Create analytics reports to monitor retention performance.
• Analyze automation data to identify opportunities for improved customer retention and operational efficiency.
• Work cross-functionally with marketing, operations, and product teams to ensure a smooth technical flow across customer touchpoints.

Requirements:

• Minimum 2 years of experience in a technical marketing or e-commerce operations role.
• Hands-on experience using tools that enhance digital experiences like Shopify, Zapier, Klaviyo, and Google Sheets/Excel automations.
• Understanding of marketing automation, retention funnels, and customer lifecycle management.
• Familiarity with common tools in the marketing stack like Google analytics, Tag manager, email automation, et al.
• Strong troubleshooting and problem-solving abilities — able to figure out why something “isn’t connecting.”
• Excellent communication and documentation skills.
• Ability to learn new tools quickly and apply them creatively to marketing workflows.
• Ability to use no-code website builders and basic understanding of how HTML, CSS, and JS works.

Salary

Application Closing Date: Not specified

Application Instructions:

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