PRESTIGE ACCOUNTS LEAD AT COCA-COLA HELLENIC BOTTLING COMPANY

About Company:

Coca-Cola HBC (Coca-Cola Hellenic Bottling Company) is a bottling partner of The Coca-Cola Company. Coca-Cola HBC is headquartered in Zug, Switzerland and has a premium listing on the London Stock Exchange and secondary listing on the Athens Exchange. The Coca-Cola Company is the world's largest beverage company and operates in more than 200 countries.

Life at Coca-Cola HBC is fast-paced and challenging, with fair rewards and exciting learning opportunities. We promote an inclusive workplace, value diverse views and opinions and always appoint the best person for the job, ensuring equality in our shortlists and appointments. Take up the challenge. Join us!

We are recruiting to fill the position below:

Job Description:

• The successful candidate will be expected to lead the execution of the Premium Spirits strategy in prestige HORECA accounts, focusing on Contracted top-tier nightlife venues.
• He/ She will also be expected to grow HORECA direct customers Vol, NSR & critical KBIs (Distribution, RED , etc..)

Your Key Responsibilities

• Visits all prestige HORECA accounts, ensuring premium brand presentation, staff advocacy, and best-in-class consumer experience
• Negotiates & contracts specific accounts investing DME that he co-owns with the Marketing Team
• Collaborate with the Marketing team to deploy PiCos, POSMs, and brand activation tools in line with visibility and quality standards
• Supports ongoing segmentation of the HORECA channel and optimization of coverage in high-potential nightlife locations
• Drives excellent execution across his area based on PiCos and NSR via proper brand mix
• Drives customer satisfaction development and work on Feedback (NPS)
• Coaches all internal stakeholders interacting with prestige accounts on special needs, handling and interacting with Top HORECA accounts
• On-route / On-Job coaching & feedback to the HORECA BDs serving his accounts
• Focus on the deployment of his own IDPs and career Progression, with emphasis on KA management, luxury selling and profit generation
• Drives HORECA execution in his area (customer negotiations, leading at peer level & upwards)
• Develops annual area business plan on brand & customer planning level 
• Provides valuable market feedback to his/ her line manager and Trade Marketing team for the development of the brand plans 
• Sets performance management routines with own team, while partnering with PS Off Trade team to support sell outs
• Develop strategic partnerships with key customers (Owners) and personally knows all decision makers (Gatekeepers) on outlet level
• Builds alliances with key cooperating departments through common routines (Logistics / Finance / Marketing)
• Ensures successful launching of all new products/categories and proper distribution while building Equity via his top accounts.

Requirements:

• BA / B.Sc or HND in relevant discipline
• Minimum of five years’ experience in FMCG (Alcoholic Beverage/Premium Spirits Category), three (3) of which must have been in the Sales Manager role.
• Commercial & Customer Marketing Experience (Spirits/AFBs)
• Prestige (Key Customers Management) 
• Commercial capabilities (both NARTDs and PS Portfolio)
• Financial acumen & resources management (including P&L Understanding)
• Luxury selling & negotiation with key customers
• Project management & business performance management skills
• Analytical thinking & synthesis to drive decision making
• Building Internal successful & mutual benefit relationships
• Interpersonal skills.

Salary

Application Closing Date: Not specified

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY