HEAD OF MARKETING AT SARO AGROSCIENCES LIMITED

About Company:

Saro Agrosciences is the flagship company of Saroafrica International group and was established in 1991. Saro Agrosciences has grown into a leading player in the agriculture industry. We are passionately committed to empowering the Nigerian farmer with superior agro-inputs like crop protection products, seeds, fertilizers, and knowledge that will enable these farmers to increase their yield and livelihood in a sustainable manner

Job Description:

• Strategic Planning & Market Development
• Develop and execute marketing strategies for crop protection products to increase market share and profitability.
• Prepare and monitor the spending of approved Marketing budget
• Conduct market research, competitor analysis, and customer segmentation to identify growth opportunities.
• Support product launches, lifecycle management, and positioning strategies.
• Collaborate with R&D and regulatory teams to align marketing with product registration timelines. Branding & Promotion
• Build strong brand identity and awareness for company products.
• Design and manage promotional campaigns (advertising, events, digital marketing, demo plots, farmer field days).
• Develop marketing materials (brochures, technical bulletins, social media content, presentations).
• Work with Marketing agency on media objectives and creative material development and production. Channel & Stakeholder Engagement & Team Management
• Work closely with distributors, dealers, and agro-input retailers to drive product distribution and availability.
• Organize training for sales teams, distributors, and farmers on product use and stewardship.
• Build strong relationships with farmer associations and government agencies.
• Oversees the career and progression of staff of the unit through proper JD development, supervision, trainings and appraisal Sales Support & Revenue Growth
• Provide marketing intelligence and product knowledge to sales teams.
• Develop sales enablement tools and promotional schemes to drive demand.
• Monitor product performance and ensure achievement of sales and margin targets. Data & Reporting
• Track marketing ROI, campaign effectiveness, and customer satisfaction.
• Provide regular market updates, forecasts, and competitor intelligence to management.
• Ensure compliance with industry regulations and product stewardship guidelines. Research and Development Activities
• Provide strategic direction for new products, service and solution development working with team members in R & D unit. Team Capacity building
• Building capable successors for critical roles within the unit
• Development with appropriate Capacity development programme for associates within the unit working with Human Resources Manager

Requirements:

• Strategic thinking & business acumen
• Strong analytical and research skills
• Creativity & innovation in marketing approaches
• Relationship management & stakeholder engagement
• Digital marketing knowledge (social media, CRM, precision ag tools)
• Ability to work cross-functionally with sales, technical, and regulatory teams

Qualifications and Skills:

• Minimum of a second-Class upper University degree, preferably in Agriculture, Agronomy, Crop Science, Agribusiness, or Marketing (MBA is an added advantage or business, marketing, or management),
• Must have at least 5-7 years of experience as a Marketing Manager either in in marketing within agrochemicals, agribusiness, or crop protection industry or in an FMCG environment
• Knowledge of commodities marketing, route to market, and products promotion
• Market Information Gathering, data analysis and result presentation
• Strong understanding of crop production, pest management, and farmer practices.
• Proven ability in strategy development, product management, and marketing campaign execution.
• Excellent communication, negotiation, and leadership skills.
• Familiarity with regulatory requirements in agrochemicals is an asset.
• Age Requirement: 32 – 42 Years.

Salary

Application Closing Date: Not specified

Application Instructions:

Click the button below to apply