HEAD, COMMUNICATIONS, PUBLICATIONS & MEDIA RELATIONS AT A PAN-AFRICAN DOWNSTREAM ENERGY COMPANY | COMMUNICATIONS, PUBLICATIONS & MEDIA JOBS IN LAGOS

About Company:

We are a pan-African downstream energy initiative dedicated to business facilitation, capacity building, and evidence-based policy advocacy.

Job Description:

• The Head Communications: Publications & Media Relations is responsible for leading all strategic and operational communications functions of the organization, including media relations, industry publications, digital marketing, brand management, and internal communications.
• This role oversees content creation, manages digital assets, ensures high-performing SEO and online engagement strategies, and safeguards the organization’s public image and message consistency across all platforms.

Reports To: Chief Executive Officer (CEO)

Key Responsibilities
Strategic Communications Leadership:

• Develop and implement a comprehensive communications strategy aligned with the organization’s goals in the downstream oil and gas/energy sector.
• Position the organization as a leading voice in energy policy, advocacy, and innovation across Africa.
• Oversee brand consistency, tone of voice, and message alignment across all communication platforms.

Media Relations and Publications:

• Manage media engagement, press releases, interviews, and press briefings with stakeholders and journalists.
• Oversee production of the organization’s industry publications including reports, journals, articles, and newsletters.
• Establish relationships with key energy and policy media outlets locally and internationally.

Digital Communications and SEO:

• Lead all digital communications strategies including SEO, content marketing, web optimization, and digital outreach.
• Ensure the organization’s website and digital assets are up-to-date, optimized, and strategically aligned.
• Oversee analytics, website traffic, and performance metrics for all online platforms.

Social Media and Online Engagement:

• Manage social media content, advertising, and audience engagement across platforms such as LinkedIn, Twitter, Instagram, and Facebook.
• Monitor digital trends and deploy targeted campaigns to grow audience and influence.
• Design and implement content calendars and paid media strategies.

Internal Communications:

• Oversee development and dissemination of internal updates, newsletters, and announcements.

Asset and Content Management:

• Maintain and organize digital content repositories including photos, videos, branding files, and marketing assets.
• Ensure accessibility, proper usage rights, and security of communication-related digital assets.
• Drive the process and work with design and production vendors where necessary for media creation and editing.

Event Communication and Branding Support:

• Lead communications planning and visibility efforts for conferences, summits, and stakeholder forums.
• Ensure branding, signage, digital presence, and promotional content for events are well-coordinated and professionally executed.
• Support event coverage through media alerts, photography, live updates, and post event reporting.

Team Leadership and Oversight:

• Supervise the IT Officer to ensure alignment of technical support with digital communication goals.
• Manage communication consultants, content creators, and external vendors as needed.
• Provide mentorship, performance oversight, and professional development for the communications team.

Reporting and CEO Support:

• Report directly to the CEO and advise on communications risks, media opportunities, and strategic positioning.
• Provide regular analytics, campaign reports, and insights to support executive decision-making.
• Support the CEO with speech writing, thought leadership content, and media briefing materials.

Key Performance Indicators (KPIs)

• Ensure 100% on-time promotion and coverage of flagship events
• Achieve ≥ 30% increase in event visibility (media + digital reach)
• Improve team productivity/output by ≥ 20% YoY
• Ensure 100% compliance with data security and digital asset management standards
• Ensure 100% compliance with messaging and brand tone across all channels
• Respond to media inquiries and issues within 24 hours (100% compliance)
• Achieve ≥ 90% adherence to brand guidelines across all communications (quarterly audit)
• Increase brand awareness metrics (media mentions, share of voice) by +25% YoY.

Requirements:

• Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing or a related field.
• Postgraduate qualification or certification in digital marketing, public relations, or communications is an added advantage.
• Minimum of 8 - 10 years’ experience in a communications leadership role within a corporate, nonprofit, or sector-focused organization.
• Experience working in or with the oil and gas, energy, or development sector is highly desirable.
• Track record in managing integrated campaigns, digital communications, and public/media engagement at a regional level.

Core Competencies:

• Exceptional writing, editing, and content development skills.
• Strong knowledge of SEO, digital marketing, and analytics tools.
• Experience in media relations and energy sector communications.
• Excellent organizational, leadership, and interpersonal skills.
• Proficiency with website CMS platforms, graphic design basics, and social media tools
• Strategic thinking with a detail-oriented and creative mindset.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested candidates should send their Applications to: jobs@otlafrica.com using the job title as the subject of the email

Note: Only qualified candidates will be contacted.