EXPERIENCES, SPONSORSHIPS AND PARTNERSHIPS MANAGER, RESERVE AT GUINNESS NIGERIA PLC- LAGOS

About Company:

Guinness Nigeria Plc, a key member of Diageo, operates in one of the fastest-growing Total Beverage Alcohol (TBA) markets in Africa and is expanding its workforce to support continued growth.

We are recruiting to fill the position below:

Job Description:

• This role is responsible for shaping and executing a holistic culture strategy that strengthens brand thought leadership and embeds strategic brands into relevant cultural conversations.
• The successful candidate will identify, negotiate, and deliver impactful experiential campaigns, sponsorships, and partnerships that enhance brand equity, visibility, and consumer engagement.

Key Responsibilities

• Develop and implement a comprehensive culture strategy for strategic brands, including cultural platforms and brand-specific cultural calendars.

• Design and execute experiential marketing initiatives, sponsorships, and partnership models that enhance brand relevance and affinity.

• Identify, negotiate, and manage collaborations with influencers, organizations, and cultural platforms across the region.

• Drive brand participation in key consumer conversations through compelling storytelling, content, and experiences.

• Ensure authentic integration of brands into local culture by monitoring trends, conversations, and emerging cultural tensions.

• Lead the adoption of an editorial-led marketing approach that delivers cohesive, culturally resonant brand narratives.

• Coordinate the creation and distribution of engaging content across digital and social channels.

• Establish KPIs to measure the effectiveness of experiential, sponsorship, and partnership initiatives; analyze performance and optimize strategies.

• Manage budgets, contracts, and resource allocation to ensure efficient execution and strong ROI.

• Build and lead a high-performing team, providing coaching, development opportunities, and performance management.

• Prepare performance reports and strategic recommendations for senior leadership

Requirements:

• Minimum of 5 years’ marketing experience within IPS, FMCG, or luxury goods sectors.

• Strong understanding of experiential marketing, sponsorship strategy, and cultural engagement models.

• Demonstrated ability to embed brands into consumer culture and drive meaningful engagement.

• Proven track record of introducing innovative thinking, leading change, and experimenting to deliver results.

• Deep passion for influence, advocacy, PR, social, and content-driven brand building.

• Strong stakeholder management, negotiation, and partnership development skills.

• Ability to set strategic vision and translate it into high-quality execution at pace.

Salary

Application Closing Date: 24th February, 2026

Application Instructions:

CLICK ON THE LINK BELOW TO APPLY