DIGITAL MARKETING SPECIALIST AT ADENSECRET (REMOTE)

About Company:

Adensecret is a luxury bridal and evening wear brand specializing in custom wedding gowns, traditional bridal attire, asooke, kente, and couture dresses.

Job Description:

Digital Marketing & Growth Strategy

• Develop and execute digital marketing strategies across all company platforms and brands.
• Manage and optimize SEO, PPC, and conversion-focused campaigns aligned with business goals.
• Run and optimize paid advertising on Google, Facebook, Instagram, and other relevant platforms.
• Use AI tools to improve targeting, ad performance, copy, and campaign efficiency.

Website, E-commerce & Platform Management

• Manage and optimize company websites and Shopify stores for traffic, conversions, and user experience.
• Optimize product pages, service pages, landing pages, and content for SEO and lead conversion.
• Support promotions, service launches, and new offerings across platforms.
• Monitor performance metrics and recommend improvements to increase revenue and leads.

Email Marketing, Funnels & Automation

• Build and manage email marketing campaigns for both sales and lead nurturing.
• Create automated workflows (welcome flows, lead follow-ups, abandoned carts, re-engagement).
• Segment audiences and personalize messaging across different business lines.
• Implement AI-assisted automation tools to improve response time, follow-ups, and conversions.

Analytics, Reporting & Optimization

• Track performance using Google Analytics, ad dashboards, CRM tools, and platform reports.
• Analyze traffic, leads, conversion rates, ROAS, and revenue performance.
• Prepare weekly and monthly reports with clear insights and recommendations.
• Continuously test, optimize, and improve campaigns using data and AI insights.

Creative, Social Media & Cross-Team Collaboration

• Collaborate with social media, content, design, and sales teams across all brands.
• Support organic and paid strategies on Instagram, Facebook, Pinterest, LinkedIn, and other platforms.
• Create or assist with basic graphics, ads, and marketing assets using Canva or similar tools.
• Contribute ideas for campaigns, promotions, and brand positioning across platforms.

Requirements:

• Strong knowledge of SEO, PPC, email marketing, and lead generation.
• Hands-on experience managing Shopify websites and/or service-based websites.
• Proficiency in Google Analytics, Google Ads, and Meta (Facebook/Instagram) Ads.
• Experience with email platforms such as Klaviyo, Mailchimp, or similar tools.
• Strong analytical and reporting skills.
• AI, Automation & Modern Marketing (Very Important)
• Experience using AI tools for marketing (ChatGPT, AI copy tools, AI ad optimization tools).
• Ability to build and manage marketing automations and workflows.
• Experience using AI for content creation, email marketing, ad copy, reporting, and optimization.
• Understanding of CRM, lead funnels, and automated follow-up systems.
• Strong knowledge of SEO, PPC, email marketing, and lead generation.

• Hands-on experience managing Shopify websites and/or service-based websites.
• Proficiency in Google Analytics, Google Ads, and Meta (Facebook/Instagram) Ads.
• Experience with email platforms such as Klaviyo, Mailchimp, or similar tools.
• Strong analytical and reporting skills.
• AI, Automation & Modern Marketing (Very Important)
• Experience using AI tools for marketing (ChatGPT, AI copy tools, AI ad optimization tools).
• Ability to build and manage marketing automations and workflows.
• Experience using AI for content creation, email marketing, ad copy, reporting, and optimization.
• Understanding of CRM, lead funnels, and automated follow-up systems.

Qualifications and Skills:

• Bachelor’s Degree or HND in Marketing, Communications, Business, or a related field.

Experience

• Minimum of 6 years experience in digital marketing across e-commerce and/or service-based businesses.
• Experience managing multiple brands or platforms is a strong advantage.

Creative, Technical & Professional Skills

• Basic graphic design skills (Canva or similar tools).
• Understanding of social media platforms and performance metrics.
• Proficiency in Microsoft Excel, Word, and PowerPoint.
• Strong written and verbal communication skills.
• Highly organized, self-motivated, and able to work remotely with minimal supervision

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should forward their CV to: fabricsbyaden@gmail.com using the position as subject of email.