DIGITAL MARKETING MANAGER AT PICADAILYS

About Company:

Picadailys is a gamified fintech and lifestyle app that rewards users for everyday actions-from payments and shopping to brand engagement-while offering seamless digital services, multi-currency wallets and exciting reward experiences.

Job Description:

• Develop and implement digital marketing strategies to grow Picadailys’ user base and brand visibility.
• Manage and optimize paid campaigns across social media, Google, and other digital channels.
• Oversee SEO/SEM efforts, email marketing, influencer collaborations, and content marketing initiatives.
• Lead campaign planning, budgeting, and performance analysis to ensure ROI-driven marketing.
• Collaborate with product, content, and design teams to align marketing activities with company goals.
• Track and report performance metrics, analyze data, and provide actionable insights.
• Stay updated on emerging marketing trends, tools, and technologies to keep Picadailys competitive.

Requirements:

• Strong understanding of online marketing channels and analytics tools (Google Ads, Meta Business Suite, SEO tools, etc.).
• Experience managing social media advertising, influencer marketing, and growth campaigns.
• Excellent project management, communication, and analytical skills.
• A creative mindset with a data-driven approach to decision-making

Qualifications and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3+ years of proven experience in digital marketing, preferably in fintech, lifestyle, or tech startups.

Salary

Application Closing Date: Not specified

Application Instructions:

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