DIGITAL MARKETING EXECUTIVE AT BPAWA ENERGIES LIMITED | DIGITAL MARKETING JOBS IN LAGOS

About Company:

Bpawa Energies Limited - We are a dynamic, pre-revenue climate techstartup on a mission to transform how Africans manage and trade e-waste. With a groundbreaking product set to disrupt the market, we are building a passionate and innovative team to bring our vision to life.

Job Description:

We are seeking a high-velocity and strategically elite Marketing Executive to anchor the growth engine of our organization as our Founding Marketing Hire. In the specialized landscape of early-stage traction, success is defined by "Brand Sovereignty", the ability to harmonize traditional identity with the clinical precision required for SEO, PPC, Lead Nurturing, and Market Positioning. This role is designed for a "Growth Architect" who can blend "Tactical Grit" (creating brochures and managing events) with the "Strategic Agility" required to design automated digital funnels and work closely with the founding team to shape the entire marketing function.

Requirements:

1. Strategy Orchestration & Market Governance

• GTM Sovereignty: Develop and execute a comprehensive marketing plan to support brand awareness and acquisition, acting as the primary "Source of Early Traction."

• Research Architecture: Conduct deep-dive market research to identify customer needs and competitive positioning, providing the "Structural Foundation" for strategic differentiation.

• Identity Stewardship: Define and strengthen the brand identity and value proposition, ensuring the "Source of Brand Narrative" is elite and resonant.

2. Multi-Channel Resilience & Digital Logic

• Campaign Sovereignty: Design and implement digital campaigns across SEO, PPC, and Social Media, acting as the primary "Source of Lead Generation."

• Automation Architecture: Leverage marketing automation tools to nurture leads and drive conversions, providing the "Analytical Foundation" for scalable growth.

• Content Stewardship: Oversee the development of high-quality blogs, videos, and case studies, maintaining the "Source of Community Engagement."

3. Performance Integrity & Innovation Power

• Analytics Sovereignty: Track and report the performance of all marketing initiatives, acting as the primary "Source of Actionable Growth Insights."

• Optimization Architecture: Use data-driven approaches to refine strategies and maximize ROI, providing the "Visual Foundation" for iterative campaign improvement.

• Collaboration Logic: Work closely with product and business development teams to align efforts, utilizing your Founding-Hire expertise to maximize the "Source of Operational Velocity."

Qualifications and Skills:

Professional Profile

• Experience: Proven track record in executing integrated (traditional + digital) marketing strategies.

• Technical Mastery: Proficiency in SEO, PPC, and Content Marketing; experience with marketing automation and analytics tools.

• Domain Power: Ability to conduct market research and translate findings into a compelling brand identity.

Core Competencies

• Growth Grit: Exceptional problem-solving skills with the ability to build a function from scratch.

• Operational Sovereignty: Strong organizational and project management abilities in a fast-paced environment.

• Communication Power: Excellent verbal and written skills for high-stakes storytelling and stakeholder collaboration.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV and portofilo to: Emmanuelok2007@gmail.com using the Job Position as the subject of the mail.