DIGITAL MARKETER AT DA BEAUTY | DIGITAL MARKETER JOBS IN LAGOS

About Company:

DA Beauty™ is more than just a makeup store; we are a beauty community. Our journey began with a passion for makeup and a dream to help everyone feel their best. With years of experience in the beauty industry, specialize in three different categories: face, lips, and eyes cosmetics, with a commitment to premium quality and durability, we have quickly become a standout in the beauty industry leading E-commerce.

Job Description:

We are seeking a high-velocity and data-obsessed Digital Marketer to anchor the growth engine of IDA Beauty. In the specialized landscape of luxury, halal-certified, and vegan beauty, success is defined by "Performance Sovereignty", the ability to harmonize premium brand storytelling with the clinical precision required for Google/Meta/TikTok Ads, SEO Optimization, and e-Commerce Scaling. This role is designed for a "Fidelity Architect" with 1–2 years of experience who can blend "Analytical Grit" (targeting a 3x–5x ROAS and improving domain authority) with the "Technical Agility" required to manage a hybrid workflow between Lekki and remote operations.

Requirements:

1. Paid Media Orchestration & ROAS Governance

• Campaign Sovereignty: Plan and execute digital advertising across Google, Instagram, Facebook, and TikTok with millimetric focus, acting as the primary "Source of Online Revenue."

• Targeting Architecture: Manage audience segmentation and retargeting strategies, providing the "Structural Foundation" for a 15–30% growth in monthly sales.

• Budget Stewardship: Track and manage advertising spend efficiently, ensuring the "Source of Cost-Per-Acquisition (CPA)" is elite and uncompromised.

2. Organic Orchestration & Search Governance

• SEO Sovereignty: Implement keyword research and on-page SEO (meta tags, alt text) to improve website ranking, acting as the primary "Source of Organic Visibility."

• Performance Architecture: Work with developers to optimize site speed, UX, and mobile performance on Shopify, providing the "Technical Foundation" for first-page search rankings.

• Visibility Stewardship: Monitor and improve domain authority and qualified traffic, maintaining the "Source of Long-Term Brand Authority."

3. Analytical Integrity & Performance Power

• Reporting Sovereignty: Provide daily and weekly performance insights, acting as the primary "Source of Growth Intelligence."

• Conversion Architecture: Optimize website content and product pages to achieve a 2%–5%+ conversion rate, providing the "Visual Foundation" for high-fidelity user journeys.

• Velocity Logic: Utilize Google Analytics and Meta Business Suite to scale high-performing campaigns under pressure, maximizing the "Source of Digital Throughput."

Qualifications and Skills:

Professional Profile

• Education: OND / HND / B.Sc. in Marketing, ICT, or a related field.

• Experience: 1 – 2 years in Digital or Performance Marketing (Beauty/Luxury experience is a bonus).

• Tech Mastery: Strong knowledge of Google Ads, Meta Business Suite, TikTok Ads Manager, and Shopify.

• Tool Competence: Experience with Google Search Console, SEMrush, Ahrefs, or Ubersuggest.

Core Competencies

• Analytical Grit: Ability to interpret complex data and optimize campaigns for maximum ROI.

• Operational Sovereignty: Self-motivated mindset with the ability to manage multiple campaigns simultaneously.

• Communication Power: Strong reporting skills and a proactive approach to stakeholder coordination.

Salary

Application Closing Date: Not specified

Application Instructions:

Interested and qualified candidates should send their CV to: idabeautyshopuae@gmail.com using "Digital Marketer" as the subject of the email.