DIGITAL LEAD AT OCTOPLUS MARKETING

About Company:

Octoplus is a Marketing CONSULT, SUPPORT, STRATEGY Development and Business SOLUTION Company We are interactive Consultants focused on, Creatively engaging consumer/customer/end-users with memorable experience that impact on brands in our care.

Job Description:

• A typical day on the job will involve. 
• Create and implement digital marketing strategies across multiple platforms to drive brand visibility and business growth. 
• Lead, mentor, and manage the digital team to execute campaigns effectively. 
• Oversee the planning, execution, and optimization of digital campaigns to maximize performance and ROI. 
• Analyze campaign performance using analytics tools and adjust strategies based on data insights. 
• Manage and allocate the digital marketing budget to ensure cost-efficiency and maximum impact. 
• Optimize website and content for search engines (SEO) to drive organic traffic. 
• Collaborate with content creators to develop engaging, brand-aligned digital content. 
• Demonstrate strong storytelling skills to effectively communicate ideas, concepts, and messages in a compelling and engaging manner across various platforms and mediums. 
• Work with cross-functional teams (sales, product, creative) to align digital strategies with company objectives. 
• Stay updated on digital marketing trends, tools, and technologies to maintain innovative strategies. 
• Use customer insights to tailor digital campaigns that resonate with target audiences.

Requirements:

• Strong knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. 
• Expertise in digital analytics tools (Google Analytics, Adobe Analytics, etc.) and campaign optimization.
• Experience in managing and allocating digital marketing budgets. 
• Excellent leadership and team management skills.
• Strong communication and collaboration abilities to work with cross-functional teams. 
• Proficient in using digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Hootsuite, etc.).
• Ability to analyze data, draw insights, and make data-driven decisions. 
• Up-to-date with the latest trends, technologies, and best practices in digital marketing

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business, or a related field. 
• 2-4 years experience in digital marketing, with at least 1 year in a leadership role. 

Salary

Application Closing Date: Not specified

Application Instructions:

Send your CV & portfolio to recruitment@octoplusgroup.com with the subject of the application.