REGIONAL MARKETING EXECUTIVE – AUTOMOBILE AT SIMBA GROUP | REGIONAL MARKETING EXECUTIVE JOBS IN ABUJA, ENUGU AND LAGOS

About Company:

Simba Group which started operations in 1988, is a conglomerate having a Pan-Nigeria presence and business interests in some ofthe most dynamic sectors in the economy. The Group is a dominant player in the transportation, powerand IT-enabled service sectors, which are critical to the sustained growth of the Nigerian Economy. The corporate vision of the Group is to provide innovative and quality products along with excellent after-sales service to our customers. The activities of the Group are guided by strong value systems built around Integrity, Innovation, Openness and Consistency.

Job Description:

• The Regional Marketing Executive will be responsible for driving brand visibility, customer engagement, and retail marketing performance across multiple states.
• The role requires executing strategic marketing and activation initiatives to support sales and dealer networks for 2-wheeler and 3-wheeler products.
• The ideal candidate will have hands-on experience managing marketing campaigns, dealer events, and regional brand promotions within the automobile sector.

Key Responsibilities

• Plan and execute regional marketing and brand activation activities to support sales targets and enhance market share.
• Coordinate dealership-level promotions, product displays, test-ride campaigns, and roadshows across assigned territories.
• Work closely with sales teams and dealers to design localized marketing programs and customer engagement strategies.
• Identify and onboard suitable event vendors, media agencies, and activation partners to ensure high-quality execution.
• Monitor competitor activities, consumer preferences, and market dynamics to provide actionable insights.
• Manage POS materials, branding elements, and visibility assets across showrooms and service centers.
• Ensure consistent implementation of corporate branding and communication guidelines at all dealer touchpoints.
• Track campaign effectiveness and prepare regular reports on marketing ROI, brand awareness, and footfall generation.
• Support digital and social media teams with localized content ideas and customer feedback from the field.
• Manage regional marketing budgets efficiently and ensure compliance with company policies.

Requirements:

• Excellent interpersonal, communication, and stakeholder management skills.
• Ability to travel frequently across regions.
• Proficiency in MS Office; exposure to CRM or digital marketing tools is an advantage.

Qualifications and Skills:

• Bachelor’s Degree in Marketing, Business Administration, or related field (MBA preferred).
• 5 – 7 years of experience in marketing, with at least 3 years in the automobile industry (2W/3W preferred).
• Proven track record of executing on-ground marketing, dealer activation, and brand promotion campaigns.
• Strong understanding of ATL/BTL marketing, customer engagement, and event coordination.

Key Competencies:

• Strategic marketing execution
• Dealer relationship management
• Creativity and local market adaptability
• Strong project and event management skills
• Analytical and result-driven mindset
• High mobility and resilience.

Salary

Application Closing Date: 27th March, 2026

Application Instructions:

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